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A Beginner’s Guide To Google Analytics

A Beginner’s Guide To Google Analytics

For those who are not tech-savvy, the word “Analytics” might send chills down their spine. After all, the root word is “Analysis” and the implication is that it must be too technical or complex for beginners to understand.
The truth is, learning Analytics is not that hard. We came up with this article to show you that you don’t have to be tech-savvy to understand Analytics. If you are a beginner, you have to start out with the basics which are what this beginners’ guide to Google Analytics is all about.

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7 Benefits Of Working From Home

7 Benefits Of Working From Home

Do you want to see the world? If yes, then you should work from home. How is that even possible? When you say, “Work from home” what it really means is that you are working outside the confines of a...

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Why You Should Register Your Domain As Private

Why You Should Register Your Domain As Private

ICANN is the acronym for the Internet Corporation for Assigned Names and Numbers. ICANN is a non-profit organization that is responsible for ensuring the stability, integrity, and secure operation of the Internet.
The first step to buying a domain name is to look for a registrar that is accredited by ICANN. Once you buy the domain name, the registrar will be required by the laws and provisions governing ICANN to enter your personal information into its WHOIS database.

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Why It Is More Important To Secure Your Data In 2019

Why It Is More Important To Secure Your Data In 2019

2018 was supposed to be a breakthrough year in cyber-security with the General Data Protection Regulation (GDPR). The GDPR is a regulation under the European Union’s (EU) Data Protection Law.
The objective of the GDPR is to provide safety, protection, and to maintain the privacy of data of individuals residing in the EU and the European Economic Area or EEA. The GDPR also takes into account the export of data outside the confines of the EU and EEA.

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Top 5 Reasons Why Business Owners Need To Be Aware Of Business News

Top 5 Reasons Why Business Owners Need To Be Aware Of Business News

You’re in a lunch meeting with a representative of a company that could potentially be your biggest client. The company is looking to invest millions in a strategic partnership that could set you up for your retirement years. The representative shares that the company plans to capitalize up to 60% of their investment through borrowings:

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How To Choose Your Outsourcing Service Provider

How To Choose Your Outsourcing Service Provider

The best outsourcing arrangements are those that grow from a client-service provider agreement and into a strategic partnership. After all, there should be mutual interest in order for the outsourcing venture to succeed.
As the client, you want to be assured of high-quality work on a consistent basis. As far as the outsourcing partner is concerned, the objective is to secure a long-term engagement of services.

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Which Social Media Platforms Should You Use For Your Business In 2019?

Which Social Media Platforms Should You Use For Your Business In 2019?

Any marketer should know how important social media is for growing your business in 2019. It can be a powerful influencer that should be a standard feature in a Digital Marketing toolbox.
If you are already using social media for your business, you might be in a great position to leverage its scope and reach in order to capitalize on opportunities available on the Internet. If not – it’s never too late to start in 2019.
There is no question about it. If you want your business to grow, you should be in social media.

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Outsource To Build Your Business – Which Tasks Should You Outsource?

Outsource To Build Your Business – Which Tasks Should You Outsource?

While many employees spend their free time daydreaming of becoming financially independent, the entrepreneur is working to make the dream a reality. That is why entrepreneurs are risk-takers by nature.
Entrepreneurs are willing to take that all-important first step of breaking free from the chains of the 9-to-5 grind and take command of their of their own destiny. Instead of driving someone else’s business, they go behind the wheel and follow the course they have charted for their own business success.

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9 Content Writing Mistakes That Even The Best Writers Make

9 Content Writing Mistakes That Even The Best Writers Make

In content writing, mistakes do happen. Even if you run your content through the latest spelling and grammar checking software, there remains the slight possibility of a mistake or mistakes getting through. After all, software programs are man-made.
For sure, even your favorite writers have had their fair share of content writing mistakes.
However, just because mistakes are part and parcel of content writing, does not mean that you should allow them to happen.

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7 Ways To Grow Your Business Online Besides Social Media

7 Ways To Grow Your Business Online Besides Social Media

“Are you on social media?”
There is no denying the power and influence of social media. Of the 4 Billion people who are on the Internet every day, almost 3 Billion are on social media. That’s 75% of the daily Internet users and nearly 40% of the world’s total population.

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Effective Ways to Monitor Your Company’s Competition

Effective Ways to Monitor Your Company’s Competition

Competitors can make running a business difficult to run smoothly. With competition, even a small mistake could send consumers to another business that offers a similar product. Making sure you are unique and have fantastic customer service is a must in order to compete today. But is that all? What strategies are your competitors using that you are not? More importantly, how can you monitor your competitor’s analytics so you can know how to steer your company? One of the most effective ways a business can grow is by monitoring and imitating the tactics used by their rivals. Thankfully, there are quite a few ways to do this effectively.

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White Hat Vs. Black Hat SEO Strategies: Should You Use Both?

White Hat Vs. Black Hat SEO Strategies: Should You Use Both?

Do bad guys always wear black? A popular theme in Hollywood is the classic battle between good and evil. More often than not, the good guys are in white and the bad guys are in black. Case in point is HBO’s smash hit, “Westworld”. In the TV show, visitors to a western theme park are asked to choose between a white hat and a black hat. If you choose a white hat, you’re the hero. If you choose a black hat – well, you guessed it – you’re the villain.

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A Detailed Guide to Creating a CRO Plan

A Detailed Guide to Creating a CRO Plan

So, you decided to take your business to the next level and invest in a nice website?
Awesome!
But, what you should know is that despite the beautiful design and good overall usability, your sleek new website needs tweaking and fine-tuning if you want it to live up to your expectations in terms of conversions and bottom line.

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7 Proven Effective Ways To Market And Promote Your Website

7 Proven Effective Ways To Market And Promote Your Website

If you have a website, you are ahead of the 64% of small businesses that still don’t have a website. And if your website is mobile responsive, even better. You’re now ahead of the 70% who still ignore Google’s directive for all sites to be mobile responsive.

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How To Market Your Business Without Breaking The Bank

How To Market Your Business Without Breaking The Bank

How do businesses start? It all starts with an idea. That light bulb moment is triggered by a moment of inspiration. You have an idea for a product or a service that addresses the needs of a specific market. You believe that you have the experience and expertise to turn your idea into a product with a price that people are willing to pay for.

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Social Media Analytics: What It Is And How To Use It To Improve Your Content

Social Media Analytics: What It Is And How To Use It To Improve Your Content

Social media can be a goldmine for your digital marketing strategy. You can “strike oil” if you know where to focus your content marketing process. This is the advantage of having social media analytics. It will help you track, monitor, and evaluate key data so you will have a solid basis for fine-tuning your social media strategy.

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5 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy (VIDEO)

5 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy (VIDEO)

Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs but it is an investment, not an expense. You should expect a return on your marketing efforts. For small businesses, investing in a digital marketing strategy is the best option because it will give you the highest ROI.

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