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Which Social Media Platforms Should You Use For Your Business In 2019?
Any marketer should know how important social media is for growing your business in 2019. It can be a powerful influencer that should be a standard feature in a Digital Marketing toolbox.
If you are already using social media for your business, you might be in a great position to leverage its scope and reach in order to capitalize on opportunities available on the Internet. If not – it’s never too late to start in 2019.
There is no question about it. If you want your business to grow, you should be in social media.
Outsource To Build Your Business – Which Tasks Should You Outsource?
While many employees spend their free time daydreaming of becoming financially independent, the entrepreneur is working to make the dream a reality. That is why entrepreneurs are risk-takers by nature.
Entrepreneurs are willing to take that all-important first step of breaking free from the chains of the 9-to-5 grind and take command of their of their own destiny. Instead of driving someone else’s business, they go behind the wheel and follow the course they have charted for their own business success.
How Outsourcing Tasks Can Save You Tons Of Money – And Build Your Business
Outsourcing is the process of transferring or delegating functions to a qualified third-party service provider. An outsourcing venture can be as simple as hiring a Virtual Assistant to manage administrative tasks like email filtering, calendar management, appointment setting, and phone handling.
9 Content Writing Mistakes That Even The Best Writers Make
In content writing, mistakes do happen. Even if you run your content through the latest spelling and grammar checking software, there remains the slight possibility of a mistake or mistakes getting through. After all, software programs are man-made.
For sure, even your favorite writers have had their fair share of content writing mistakes.
However, just because mistakes are part and parcel of content writing, does not mean that you should allow them to happen.
7 Ways To Grow Your Business Online Besides Social Media
“Are you on social media?”
There is no denying the power and influence of social media. Of the 4 Billion people who are on the Internet every day, almost 3 Billion are on social media. That’s 75% of the daily Internet users and nearly 40% of the world’s total population.
Effective Ways to Monitor Your Company’s Competition
Competitors can make running a business difficult to run smoothly. With competition, even a small mistake could send consumers to another business that offers a similar product. Making sure you are unique and have fantastic customer service is a must in order to compete today. But is that all? What strategies are your competitors using that you are not? More importantly, how can you monitor your competitor’s analytics so you can know how to steer your company? One of the most effective ways a business can grow is by monitoring and imitating the tactics used by their rivals. Thankfully, there are quite a few ways to do this effectively.
White Hat Vs. Black Hat SEO Strategies: Should You Use Both?
Do bad guys always wear black? A popular theme in Hollywood is the classic battle between good and evil. More often than not, the good guys are in white and the bad guys are in black. Case in point is HBO’s smash hit, “Westworld”. In the TV show, visitors to a western theme park are asked to choose between a white hat and a black hat. If you choose a white hat, you’re the hero. If you choose a black hat – well, you guessed it – you’re the villain.
A Detailed Guide to Creating a CRO Plan
So, you decided to take your business to the next level and invest in a nice website?
Awesome!
But, what you should know is that despite the beautiful design and good overall usability, your sleek new website needs tweaking and fine-tuning if you want it to live up to your expectations in terms of conversions and bottom line.
7 Proven Effective Ways To Market And Promote Your Website
If you have a website, you are ahead of the 64% of small businesses that still don’t have a website. And if your website is mobile responsive, even better. You’re now ahead of the 70% who still ignore Google’s directive for all sites to be mobile responsive.
How To Market Your Business Without Breaking The Bank
How do businesses start? It all starts with an idea. That light bulb moment is triggered by a moment of inspiration. You have an idea for a product or a service that addresses the needs of a specific market. You believe that you have the experience and expertise to turn your idea into a product with a price that people are willing to pay for.
Social Media Analytics: What It Is And How To Use It To Improve Your Content
Social media can be a goldmine for your digital marketing strategy. You can “strike oil” if you know where to focus your content marketing process. This is the advantage of having social media analytics. It will help you track, monitor, and evaluate key data so you will have a solid basis for fine-tuning your social media strategy.
The Biggest Challenges Facing US Small Businesses In 2019
As we head toward the finish line in 2018, small businesses have begun the process of closing their books. Across the U.S, small business owners and decision-makers are preparing their year-end...
5 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy (VIDEO)
Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs but it is an investment, not an expense. You should expect a return on your marketing efforts. For small businesses, investing in a digital marketing strategy is the best option because it will give you the highest ROI.
Is Your Website Costing You Business?
Investing in a website is a step in the right direction. The operative word in our preceding statement is “investing”. It implies that you expect your investment to pay dividends in the future. Indeed, the website has come a long way.
8 Website Vulnerabilities You Should Be Aware Of
When it comes to website security, a little bit of paranoia can be a good thing. With the number of cyber attacks growing every year, we strongly advise our clients to prioritize website security best practices. The usual behavior is to act after an attack has occurred. By then, it might be too late. The damage to your business may be beyond repair. Your website is always vulnerable to cyber threats. It’s not a question of “if”, rather, it’s a question of “when”.
Why A Slider Image On Your Website Is More Important Than Your Logo
If you Google “Slider Image”, most of the URLs listed on the SERP will tell you why you shouldn’t have it on your website. We are here to tell you otherwise. Setting up a slider image on your website can be your game changer. Contrary to its naysayers, the slider image can improve User Experience (UX). It can help you achieve your digital marketing goals. Done correctly, it can give your website a boost up the website rankings. In many ways, the slider is the most important image on your website. It is more important than your logo.
What Does Your Website Look Like To Mobile Users?
Maybe clothes do not make the man, but mobile will certainly make your website. If your website does not set up well or look good in mobile devices, you might be leaving money on the table.
Mobile devices account for 57% of online traffic compared to 43% for desktop. Globally, smartphones alone account for 52.2% of online traffic.
Consumers will depend on their mobile devices, particularly the smartphone, to account for their daily needs. Whether they are searching for products or services, they will use their mobile device to find the information they need.
Google Reviews: Why Your Business Needs Google Reviews And How To Get Them
Google is the largest and most popularly used search engine on the Internet. When consumers want to find information for specific products and services, they launch a search on Google. In fact, Google has grown so big, it has become a verb. How many times have you told someone to “Google it”?
What Are The Best Resources For Self-Directed Leadership Development?
Whether you believe leaders are born or made, one thing is very clear. Leadership is a skill. Like all skills, you must continually work on it in order to become a better and more proficient leader. You need tools to help you stay sharp. These tools are resources with the necessary information that will further your development as a leader.
How To Make Time Spent With Email More Productive
Communication is one of the most important areas of business. Missed correspondences can often lead to missed opportunities. A slow response time may also leave an unfavorable impression on your level of professionalism. This is why reading and responding to emails are part of our daily routine. In the digital age, email has become the primary medium of communication.