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How to Construct the Perfect Email Newsletter

How to Construct the Perfect Email Newsletter

Once considered an “outdated” form of marketing, email continues to prove itself time and time again as an effective and reliable channel. Email marketing can help businesses acquire 40 times more customers than social media. A B2B audience, in particular, ranks email as the third most influential resource of information after thought leaders and colleague word-of-mouth.

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How To Create A GoogleMyBusiness Profile

How To Create A GoogleMyBusiness Profile

Although not quite as ancient as the typewriter, the Yellow Pages was a mainstay publication in every home. If someone needed to get plumbing service nearest to his house, he would flip through the Yellow Pages to find out the business’ telephone number. For many families, YP was a valuable resource for much-needed information. For many businesses, it was an effective way to get noticed. Today, the same can be said for GoogleMyBusiness.

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What Is A CDN And Do You Need One?

What Is A CDN And Do You Need One?

The technical definition of a Content Delivery Network (CDN) describes it as a global network of servers that have been set up for the purpose of delivering Internet content at the fastest time possible.
Internet content is made up of assets – components that are needed for the content to be uploaded properly. These assets include Javascript files, HTML pages, images, videos, and stylesheets.

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Top 10 Microsoft Excel Tricks That Will Help Any Business Owner

Top 10 Microsoft Excel Tricks That Will Help Any Business Owner

Spreadsheet programs come and go. One that has stood the test of time and remains an invaluable tool for any business owner is Microsoft Excel.
Introduced in 1987, MS Excel has grown in popularity over the years especially with the release of Version5 in 1993. Version5 was compatible with Windows which made the software easier to use.
Likewise, Version5 provided the user with faster calculations, more advanced features for creating graphs, pivot tables, and the use of a programming language called Visual Basic for Applications.

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How To Have A Website That Sells To Customers

How To Have A Website That Sells To Customers

A website is a valuable asset to have whether you are a large corporation or a small business. If you own a brick-and-mortar business, a website makes your products and services accessible 24/7.
It gives you a platform to share your expertise and enhance your reputation as an expert in the industry. The website is your storefront window. If it is mobile-responsive, people can access your website wherever they are.

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How to Set Up Your Email Marketing Campaigns to Maximize Success

How to Set Up Your Email Marketing Campaigns to Maximize Success

The marketing environment changes every year. New trends and technologies come out that will affect your strategy while consumers adjust to them and tell you which are more effective.
Because the marketing cycle changes, it’s important to stay ahead of the curve. You need to adapt quickly and often as you don’t want to miss out on anything that will help your business be more successful and need to keep your audience’s attention. Once one method starts getting poorer results, don’t be afraid to try something new. However, it’s safe to say that email marketing isn’t going anywhere.

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A Beginner’s Guide To Google Analytics

A Beginner’s Guide To Google Analytics

For those who are not tech-savvy, the word “Analytics” might send chills down their spine. After all, the root word is “Analysis” and the implication is that it must be too technical or complex for beginners to understand.
The truth is, learning Analytics is not that hard. We came up with this article to show you that you don’t have to be tech-savvy to understand Analytics. If you are a beginner, you have to start out with the basics which are what this beginners’ guide to Google Analytics is all about.

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Why You Should Register Your Domain As Private

Why You Should Register Your Domain As Private

ICANN is the acronym for the Internet Corporation for Assigned Names and Numbers. ICANN is a non-profit organization that is responsible for ensuring the stability, integrity, and secure operation of the Internet.
The first step to buying a domain name is to look for a registrar that is accredited by ICANN. Once you buy the domain name, the registrar will be required by the laws and provisions governing ICANN to enter your personal information into its WHOIS database.

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Why It Is More Important To Secure Your Data In 2019

Why It Is More Important To Secure Your Data In 2019

2018 was supposed to be a breakthrough year in cyber-security with the General Data Protection Regulation (GDPR). The GDPR is a regulation under the European Union’s (EU) Data Protection Law.
The objective of the GDPR is to provide safety, protection, and to maintain the privacy of data of individuals residing in the EU and the European Economic Area or EEA. The GDPR also takes into account the export of data outside the confines of the EU and EEA.

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Top 5 Reasons Why Business Owners Need To Be Aware Of Business News

Top 5 Reasons Why Business Owners Need To Be Aware Of Business News

You’re in a lunch meeting with a representative of a company that could potentially be your biggest client. The company is looking to invest millions in a strategic partnership that could set you up for your retirement years. The representative shares that the company plans to capitalize up to 60% of their investment through borrowings:

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How To Choose Your Outsourcing Service Provider

How To Choose Your Outsourcing Service Provider

The best outsourcing arrangements are those that grow from a client-service provider agreement and into a strategic partnership. After all, there should be mutual interest in order for the outsourcing venture to succeed.
As the client, you want to be assured of high-quality work on a consistent basis. As far as the outsourcing partner is concerned, the objective is to secure a long-term engagement of services.

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Which Social Media Platforms Should You Use For Your Business In 2019?

Which Social Media Platforms Should You Use For Your Business In 2019?

Any marketer should know how important social media is for growing your business in 2019. It can be a powerful influencer that should be a standard feature in a Digital Marketing toolbox.
If you are already using social media for your business, you might be in a great position to leverage its scope and reach in order to capitalize on opportunities available on the Internet. If not – it’s never too late to start in 2019.
There is no question about it. If you want your business to grow, you should be in social media.

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Outsource To Build Your Business – Which Tasks Should You Outsource?

Outsource To Build Your Business – Which Tasks Should You Outsource?

While many employees spend their free time daydreaming of becoming financially independent, the entrepreneur is working to make the dream a reality. That is why entrepreneurs are risk-takers by nature.
Entrepreneurs are willing to take that all-important first step of breaking free from the chains of the 9-to-5 grind and take command of their of their own destiny. Instead of driving someone else’s business, they go behind the wheel and follow the course they have charted for their own business success.

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9 Content Writing Mistakes That Even The Best Writers Make

9 Content Writing Mistakes That Even The Best Writers Make

In content writing, mistakes do happen. Even if you run your content through the latest spelling and grammar checking software, there remains the slight possibility of a mistake or mistakes getting through. After all, software programs are man-made.
For sure, even your favorite writers have had their fair share of content writing mistakes.
However, just because mistakes are part and parcel of content writing, does not mean that you should allow them to happen.

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