One of the hardest aspects of starting a business is coming up with a name for it. Your business name forms part of your brand. It should be easy to remember, relevant to your trade and of course, original. These qualities are important because your business name...
When your E-commerce website goes live, it’s like opening the doors of a brick- and- mortar business inside a commercial location. Except that instead of welcoming 10,000 people who comprise daily foot traffic, you are on the Internet where 3.7 Billion users are...
Technology exists to make life and work easier and more convenient. But some days it seems that technology exists to make sure we do more things in the same amount of time. We’re in a constant cycle of making lists, taking down notes and cramming information in our...
Google Analytics takes away the guesswork from marketing because now you have hard data to use as valuable reference for your marketing campaign. You have the capability to fine tune your strategies and pinpoint the processes that are working and underperforming....
The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand...
