Digital technology and the Internet have made it easier for retail locations to be found by customers. Before broadband technology made the Internet accessible to everyone on the planet, it was hard for consumers to find businesses that had what they needed. Your...
Let’s start out with a news flash: Stress is good for you! Stress is your body’s natural reaction when you are faced with a pressure situation. Your body releases stress hormones called cortisol which functions to improve performance. When the adrenal glands release...
Retail locations invest in marketing and promotional activities to get found. They will spend on traditional marketing collaterals such as press releases, print ads, and POPs or Point-of-Purchase materials. Likewise, many physical retailers will include a listing in...
A sales channel is the medium you use to sell your products or services. For example, a physical retailer of coffee beans would use a brick- and- mortar coffee shop to sell his products which would include raw materials and beverages. The coffee shop is his sales...
For years, some marketers proclaimed that Search Engine Optimization or SEO was dead. These marketers believed that organic search was no longer important because users were using other methods to find information such as paid ads and social media. The fact is, SEO is...
