To grow your business, you must invest in marketing. No matter how awesome your products and services are, no one will know about it if you don’t actively promote your business. There are many marketing strategies to choose from. However, not all of them are...
Marketing has grown to become an important component of building a business. Especially in this age of digital technology, you can’t harness the power of the Internet for your business if you don’t have an online presence. Digital marketers have kept pace with...
If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business. The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that...
There was a time when we were obsessed with getting as little sleep as possible. We’d brag with “I only slept five hours last night” or “I only got four hours on Monday” like it was something to be proud of: a genuine achievement we could boast about to our peers....
To get straight to the point – Yes, you should include social media as part of your digital marketing strategy in 2020. Over the last decade, social media has evolved from a platform for connecting with social circles and sharing daily updates to a powerful...
