Josiah graduated from Colorado Christian University with degrees in business administration and accounting. With over thirteen years of experience, he has worked with a wide range of businesses, from B2B to B2C, helping them improve their online presence and generate more leads through website design and digital marketing. Josiah is certified in Inbound Marketing (Hubspot) and Google PPC, with expertise in website design, marketing strategy, WordPress websites, and search engine optimization.
Josiah’s professional philosophy is centered on connecting with customers and solving their problems effectively. As a leader of a team of experts, he knows that collaboration drives better results. Guided by his core values of integrity, excellence, customer-centered service, and making an impact, Josiah focuses on delivering measurable returns on investment that help his clients grow their businesses.
Outside of work, Josiah enjoys spending time in nature hiking, skiing, and soaking in scenic views. He’s an avid reader of business, leadership, and personal growth books, always seeking new ways to learn and improve. He also appreciates a great cup of coffee, especially while in the mountains.
Texting may be the most popular form of communication, but when it comes to business, email is king. It should be no surprise that there are more email accounts in the world than there are subscribers to Facebook and Twitter combined.
What makes email so popular? It is fast, easy, convenient, and delivers communication in real time. You can attach files such as scanned documents, images, and spreadsheets. Best of all, it is a free service!
There are almost two billion websites on the Internet. If you see similarities between certain websites, it is because some use prepared template designs. These are downloadable website templates where the layout and structure have already been established.
Email is the comet that rendered the typewriter extinct. It made the fax machine redundant; regular mail older and slower. Because of email, real-time communication became possible. Work became more efficient and productivity soared. You could get more tasks done in less time and at lower costs. It opened a digital avenue where you can directly communicate with your target market. This is why email marketing is such an effective tool for achieving business goals.
Whether you are an entrepreneur or an employee, every day you put your best foot forward so you can come closer to realizing your career goals. You’ve identified the tasks you need to accomplish, scheduled meetings, and set time in the day to prepare all the needed reports. You may have forgotten an important item on the agenda.
The fact that video content amplifies the effectiveness of digital marketing should not come as a surprise. After all, as digital technology evolves, multimedia becomes a more entertaining experience for users. However, with the wrong approach, your video content could fail to deliver the desired results.
Do you own your website? It may sound like a counter-intuitive question. After all, the website is for your business and you paid for it. It follows that with an exchange of currency for services comes ownership. The rules of buy and sell are very much black and white when it comes to goods and services. However, the area of ownership gets grayer when it comes to website design.
Video content is essential for your business marketing strategy because it brings your brand to life. Unlike text-based content, video appeals to multiple senses: sight, sound, and feel. It is a great medium for delivering your branded value proposition. More businesses are allocating resources to video marketing. It is estimated that by 2019, 80% of online content will be done through the medium of video.
Digital marketing will give your startup all the advantages it needs to become successful by creating short and long-term streams of revenues, providing evidence-based data on how to streamline costs and most importantly, by establishing your brand value proposition to your target market.
Social proof is the phenomenon whereby consumers’ actions are influenced by the experiences, attitudes, and opinions of other consumers. Let’s assume you are on the market for a new smartphone. What would influence your decision more: reading marketing copy on a smartphone’s features or hearing the experiences and opinions of a few trusted friends?
Graphic design is an important component of marketing and sales. It’s objective is to create designs that inspire, inform and fascinate consumers. Ad campaigns start out by defining the message or the business’ value proposition. This is the main selling point of the product or service. The job of the Graphic Designer is to translate the message into images that will entice the consumer to patronize your product or the service over your competitors.