In Part 2 of the series, we will focus on how to make your website design more relevant and useful to your audience. Effective website design isn’t just about aesthetics and functionality. You want one that serves the interests of your audience. You want a...
Your website represents the brand of your business on the Internet. This is where prospective customers go to learn about your company; its products and services and whether you can provide the answers to their questions. But your website has competition from...
Marketing is a continuous process where the desired results are best achieved through consistency. And there’s a lot of work to be done! From sending out emails, creating content, posting on social media, tracking performance metrics, and then add the seemingly...
Businesses started transitioning to the remote environment in 2014 when smartphones, mobile devices, and Internet services became more reliable. Fast-forward to 2020 and the global pandemic has made going remote the new normal for businesses. It’s been more than...
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the...
