Having a website that delivers results isn’t just a product of using the best web design techniques. There’s another type of science involved – Psychology or the study of how the human mind processes events and responds in terms of behavior and action. The use...
If you’ve never heard of user-centric web design (UCD) before, you will want to consider the approach because it has amazing benefits for your business. The principles of UCD can improve the performance of your current website. Similarly, if you’re thinking about...
What action would you take if you saw a button on a website with an instruction that read “Click to Win a Car NOW!” Chances are you’ll click the button right away to find out what your new set of wheels is. However, instead of getting the information about your ride,...
In the ‘60s, the TV show “Star Trek” would often have the protagonists talking to a computer system called the LCARS, an acronym for Library Computer Access/Retrieval System. Capt. Kirk and Mr. Spock would ask LCARS for all kinds of information – from the...
By definition, intelligence means having the ability to acquire information, process it into knowledge, and eventually apply the skills to accomplish tasks or perform specific functions. Intelligence is progressive. Over time and through a constant process of...
