As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success.
The Consulting company represents the years invested in the industry; a venture that gives you the opportunity to share your experience and knowledge with other businesses hoping to find success in their respective fields.
It must be exciting to see your first calling card as a Consultant!
When you distribute your calling card to friends, associates, and potential clients, you are confidently telling them that if they need help with their business, all they have to do is to call the number on the card.
A better calling card would be a website. Not only can a potential client find your contact information on your website, but he can find all the information he needs to make a decision about hiring your services as a Consultant.
Why Does A Consulting Company Need A Website?
For the same reason that every other company in any industry needs a website – to grow their business by capitalizing on opportunities available on the Internet. If your company does not have a website, you are undermining its potential for success.
Businesses look for consultants who can help them get over periods of economic difficulties. A company can have MBAs and Ph.D.’s on their payroll or hire the best CEO money can buy and still – it may not find solutions to pressing concerns.
Consultants have the advantages of experience and viewing the situation from an unfiltered lens. There are no biases to overcome and consultants can draw upon years of experience to come up with the best possible solutions as well as alternative courses of action.
How will a company find a consultant for its business?
Its key officers can ask for recommendations from friends and associates who have hired business consultants. Perhaps one of the company’s directors knows someone who runs a consulting firm.
Or a designated officer can run a simple online search.
Internet searches using the keywords “top consulting companies in my area”, “consulting company in my area”, “best consulting company in my area” or “Consulting company in (the type of industry)” will yield the top URLs for those searches in the SERP or Search Engine Results Page.
How many searches can there be?
Depending on your state, the search for the keywords “Consulting Company” or “Consulting Business” could amount to hundreds of millions of searches per month.
If you don’t have a website for your Consulting Company, how can your business be found when it can’t participate in the searches that happen for your services on a daily basis?
Thus, it’s important for your Consulting company to have a website in order for your business to be found on the Internet. Otherwise, you will be missing out on the opportunities that take place every single day.
However, it’s not enough just to have a website.
You must have an amazing website!
3 Reasons Why Your Consulting Business Should Have An Amazing Website
According to a survey by Devrix, 60% of small businesses don’t have a website. 35% of small business owners surveyed said they feel their business is “too small” to merit a website.
Thus, 6 out of 10 small businesses cannot take advantage of the opportunities available on the Internet:
- 56% of Internet searches originate from the smartphone and 82% of the searches are for nearby or local businesses.
- 72% of local searches lead to an actual visit to the business establishment.
- 18% of the actual visits produced a sale.
- Consumers have twice as many interactions with businesses that have an online presence and are accessible via mobile devices.
- 80% of consumers feel safer engaging with a business that has a website.
As a business, you don’t want to miss out on these opportunities that can help grow your enterprise.
As a company offering business consulting services, you know how important it is for businesses to have a website.
One reason why your client’s sales are lagging is because he does not have a website for his business or if he does, there’s a good chance the website is not performing well.
To send out a strong message to your client, you must show that you practice what you preach. If you believe that having a website is important for business, then for a Consulting company, you must have a website for your business!
Here are 3 good reasons why your Consulting company should have a website:
1. Build Your Business Brand
Let’s face it. Digital is the current reality. It is not a passing fad. Life and work are heavily influenced by the Internet and the latest innovations in digital technology.
If you are not involved in the digital world, you will be left behind by your competitors.
Out of the 7.75 billion people in the world, 5.17 billion own a mobile device and 3.5 billion are smartphones.
More than 4.5 billion people are on the Internet daily – searching and sharing information.
Review our stat from the previous section:
80% of consumers – 8 out of 10 – feel more confident dealing with a business that has a website.
Think of your website as your online office or business establishment. Potential customers who want to learn more about your business will click on your URL.
Having a website builds credibility, trust, and confidence. It shows consumers that you are heavily invested in your business. You’re not going to “go cheap” on your business by settling for a Facebook business page.
If you don’t have a website, you don’t have an online presence.
Having a business website also shows potential customers that you are actively engaged and updated with technology. You’re current; in with the times and recognize the importance of being accessible to customers 24/7.
As a Consulting company you have to be in with the times because the business environment is in a constant flow of change.
In consulting, a proposal summarizing the changes that need to be in place to initiate the rehabilitation plan is usually submitted after a business audit is conducted and evaluated.
Why will a business trust your company if you’re resistant to change?
Before anything else, sit down with a web designer such as Mountaintop and start planning the website for your Consulting company!
2. Achieve Your Business Goals
To be clear, you need a solid digital marketing campaign to achieve your business goals.
Digital marketing is the process of using Internet-based tools, platforms, and strategies to market and promote your business.
Social media marketing is an example of a platform that can be used to distribute information about your business, its products and services.
The website is the center of your digital marketing universe. It is the destination point for the interest generated by your posts.
A good analogy would be a flyer that you receive inside the mall. If the content of the flyer interests you, chances are you would visit the establishment featured in the flyer.
If not, the flyer will end up in the trash receptacle.
In digital marketing, your post will only be read by those who are interested in your content. Those who are not, will merely skip through it. Nothing gets thrown in the trash can.
The interested reader will ask “Where can I find out more about the company?” if your post has a link to your website, all the reader has to do is click on it. Within a few seconds, he will land on your home page.
From there, you can work on the reader and apply techniques that will help you achieve your goals.
- Is your goal to build your business reputation? Include a link to your Blog page.
- Is your goal to create trust? Add client testimonials on your home page.
- Is your goal to trigger interest? Create a Call to Action (CTA) on the home page that directs the visitor to your Services page.
- Is your goal to generate leads? Have a Sign Up Button on the home page and inform the visitor that if he signs up for the newsletter, he gets a free whitepaper.
- Is your goal to get the visitor to start the consulting process? Include a button on the home page that takes the visitor to the Contact Us page where he can fill out a questionnaire or a Request for Information (RFI) form.
With a website, everything that you want done can be done. The design of the website should make it easy for visitors to navigate through the website and complete the required processes.
The site visitor who is serious about getting your services will greatly appreciate the convenience provided by the website.
3. Challenge Other Consulting Companies in the Search Rankings
As we mentioned earlier, if your Consulting company does not have a website, you will be left behind by the competition. There is a greater probability of getting discovered by your potential clients if you have a website because you will have an online presence.
With a website, you can present a challenge to your competitors in the search rankings.
Again, this is the domain of your digital marketing campaign. A smart and purposeful digital marketing campaign that strategically uses processes such as SEO, content marketing, social media marketing, email marketing, and paid advertising can help your website rocket up the search rankings.
The higher up the search rankings, the greater becomes the traffic heading to your website.
A study by Chitika revealed that the number one position in the search rankings got 32.5% of all search traffic and the top 3 websites garnered 61.5% of total search traffic.
Therefore, a website gives you the means to challenge your competitors for the consultancy market.
The battle will shift to which company delivers well-written, highly-optimized, and engaging content on a consistent basis. Which Consultancy company can maintain a regular schedule for social media marketing?
Which website is mobile responsive, faster, more accessible, navigable, more beautiful, and offers more informative content?
Starting a Consulting company is a great idea. With the failure rate among small businesses at 20% for the first year, 30% for the third year, and 50% by the fifth year, there will always be a steady demand for your type of services.
Business owners will rely upon your experience and expertise to help them navigate through rough economic times, survive, then thrive beyond year 5.
To get discovered by these businesses, you should have a strong online presence and that all begins with having an amazing website.
If your business does not have a website or if it does but you’re not happy with it, give us a call or drop an email. We will build you a website that delivers results.
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