You found our article because Google indexed it for you. Google indexed our article because the title and meta tags contained the keywords “Business,” “SEO,” and a geo-keyword “2024.” The title matched the search intent: “Why does my business need SEO 2024?” or “Is SEO important for business 2024?”
If you are impressed by our article and find our information useful, you might contact us and hire our services.
That’s how SEO works.
Search Engine Optimization (SEO) is a process that helps increase your website’s visibility to search engines. SEO uses various techniques and tactics to guide crawl bots in finding and indexing content that matches search intent.
SEO connects content with its target audience, a crucial aspect of brand-building. Keywords help search engines find your content. The meta and title tags function like slightly opened doors that give users only a peek at what they can find.
Once someone visits your page, the other components of SEO take over.
- Did your web page download in three seconds or less?
- Is your page highly navigable?
- Is your content scrollable?
- Is your content easily understood?
- Did you include internal links?
- Does your content externally link data to reliable sources?
- Did you include relevant, high-quality images?
- Is the information current or updated?
- Is the information relevant and useful to search intent?
- Are the links, icons, and buttons working properly?
- Are the CTA’s powerful, compelling, and engaging?
If the answer to all the questions above is “Yes,” the site user will likely become a paying customer.
SEO can convert interest into sales!
5 Reasons SEO Is Important For Business In 2024
If you haven’t incorporated SEO into your business development strategy, it’s never too late to start.
If you’re unimpressed with the results delivered by SEO, we can make it better for you.
The bottom line is, don’t ignore SEO.
Here are five reasons your business needs SEO in 2024 – and beyond.
1. Organic Search Drives Consumer Interest
Let’s assume you own a bakeshop.
On the way to work, you get a call from your Sous Chef who says the kitchen is out of 70% cacao powder. The Sous Chef adds that your supplier is out of stock and is unsure of the next delivery.
What would you do?
You’ll stop the car. Open your mobile phone and type:
“70% organic dark cacao powder near me.”
Within microseconds, Google will present a list of websites with pages that contain the keywords “70%,” “organic,” “dark cacao powder,” and the geo-keyword “near me.”
You’ll probably click the first website on the list or the one with the most enticing SEO meta tag:
“Looking to bake the best chocolate cake in the world? Try our store-made 70% organic dark cacao powder.”
You have three courses of action to choose from:
- Go to the store and buy the product.
- Call the store using the number on the website to order the product.
- Start a chat session with a live agent to finalize the purchase of the product.
Now, flip the script. What if you were the owner of the baking supplies store?
You registered a sale without actively pursuing it.
Your optimized content helped close a sale for your business. It influenced the customer’s decision to choose your store over others.
More consumers are relying on organic search to find information. Organic search is unpaid search. It cost the customer zero cents to run the search that found the supplier of 70% organic dark cacao powder.
SEO focuses on organic search, which remains the primary driver of website traffic.
2. Distinguish Your Content From AI-Generated Content
Before AI, hiring a Content Writer who could conduct research, analyze data, articulate ideas into error-free text, and have knowledge of SEO was a must. Anyone can write. However, optimizing content is a skill not every good writer has.
With the emergence of Artificial Intelligence (AI), anyone can become a content writer.
All you have to do is launch a search query.
“Write me a 1,000-word blog on why businesses need SEO in 2024.”
Within a few seconds, you have your 1,000-word blog written by ChatGPT, complete with links and references.
Using AI in content writing is like a Thanos snap. You get things done fast without doing anything at all.
But there are huge risks.
AI is a technology that seeks to learn, think, and perform like humans. When you ask AI to act on a query, it will scan the Internet for information relevant to your search.
However, AI has limited ability to understand context.
In the previous statement, AI might confuse the relevance of AI creating content with a Thanos snap.
Your blog might contain information that’s irrelevant, outdated, and inaccurate. Instead of articulating information into a useful blog, you’ll create content with convoluted ideas that are difficult for the reader to comprehend.
Going “old school” with experienced human content writers with SEO knowledge will produce thoroughly researched content supported by updated, accurate information written with the target audience in mind.
Content will have more freedom to flow, transform, and adapt to the audience’s needs. You’ll have control. You can audit content for errors in spelling and grammar and check for plagiarism.
If you use AI to generate content, you’ll get things done faster. However, your risks of producing inaccurate, incoherent, and plagiarized content will be higher.
3. Build a Strong Brand
We invite you to visit our blog page.
You’ll see articles about:
- User-centered web design
- Website security
- Responsive web design
- Website speed
- WordPress and other CMS
As a web design company, these topics are important for readers considering setting up a website for their businesses. These blogs highlight our knowledge, experience, and expertise in web design.
Explore our blog page further, and you’ll find articles about:
- SEO
- Digital Marketing
- Video Marketing
- Content Writing
- Email Marketing
We’re also a digital marketing agency. These blogs assure customers that they can entrust their digital marketing campaigns to us in addition to their websites.
You might be wondering why we have blogs about these topics:
- Entrepreneurship
- Money management
- Time management
- Exercise, health and fitness
- Hobbies
We’re also entrepreneurs. We understand what you go through as business owners. We know the challenges and have experienced the difficult times. These blogs provide advice on how to cope with challenges and overcome them.
We just don’t pull these blog ideas from thin air or write about everything we think about in a brainstorming session.
We conduct keyword research to generate a list of blog topics. This helps us understand what people who need websites and digital marketing services are looking for and what topics interest entrepreneurs.
Keyword research is an essential part of SEO. Using keywords in our blogs helps search engines find and index them.
If you want to learn more about our SEO services, contact us. Let’s have a quick call to discuss how we can help your business get found online.
4. SEO Improves User Experience
SEO isn’t just about creating content that search engines can scan, track, and index. SEO is about improving User Experience (UX) by providing users with content that offers the best solutions, information, and recommendations.
Digital marketers have been incorporating Frequently Asked Questions (FAQs) and People Are Asking (PAAs) in their content because these sections give site users more in-depth information related to search intent.
If you want your content to gain an advantage over the competition, you have to give site users more than they expected. If done correctly, FAQs and PAAs can be game-changers in SEO.
FAQs are usually found on a website’s Help Page. However, you can also add them to the products and services page. The important thing to remember is relevance. The questions posted on the FAQ must be relevant to the page’s content.
PAAs can be used to create a section that supports search intent. Let’s assume you have an online butcher shop that sells a variety of meats and seasonings. Your research showed that customers ask about the best way to marinate a steak.
Write a blog, “How to Grill a Steak Like a Pro.” In the FAQs, include the following questions:
- Is dry rub better than wet marinade?
- What are the ingredients of a basic steak dry rub?
- How long should I marinate a steak?
Then, include a section in the blog that answers these questions, “The Right Way to Marinate a Steak.”
Your audience will be happy you provided additional information relevant to the main topic. Google will recognize the extra effort in ensuring site users have a better user experience.
5. Local SEO Boosts Sales
Local SEO is the process of optimizing your business presence within your location. It involves using techniques that make your business stand out when customers run local searches.
For example, if someone ran a local search on his phone for “prime USDA Angus ribeye steaks near me,” your butcher shop could appear on the SERP.
The customer might come across your Google Business Profile, which features amazing, high-resolution images of ribeyes cooking on a grill and the description “Prime USDA Angus Ribeye Steaks” below them.
The customer will click on your Google Business Profile and look for your contact information. If the store is just a few minutes away, you can expect to ring a sale from the customer on that day.
What does Google say about local search?
- 30% of mobile searches are focused on location.
- 76% of consumers who run local searches visit the location within the day.
- 28% of store visits are due to a local search result in a purchase.
Local SEO is an indispensable strategy for businesses that have a brick-and-mortar location.
Local SEO remains an important strategy for businesses without a brick-and-mortar location because it gives their businesses credibility and greater visibility.
Going back to our example, if you don’t own a physical butcher shop, the customer who found your Google Business Profile will still patronize your business because you’re closer to him. He knows your shop can deliver the steaks faster and delivery charges will be lower.
Conclusion
Time for a reality check!
SEO is a process that won’t deliver results overnight. You shouldn’t expect to hit a home run your first time at bat. Time is a factor in the process.
The advantage of SEO is that you won’t be venturing in the dark. As you run your strategies, you’ll collect data and review analytics to determine which processes are working and which aren’t.
Analytics will help you understand who your audience is. You’ll stay on top of changes in online behavior and implement the necessary adjustments in strategy.
That’s why it’s never too late to get into the SEO ballgame.
Leave the SEO work to us to save time and avoid costly mistakes. Focus on running your business’s day-to-day affairs while we work to build a strong online presence for your business.
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