Risk Suppression Partners

Overview

Risk Supression Partners (RSP) is a specialized company that provides underwriting and insurance for the fire and life safety industry. They faced unique challenges because of the scope of their target market.

Discover how Mountaintop Web Design helped them create a beautiful website that has been able to quadruple their web traffic.

Before

What Brought Risk Suppression Partners to Mountaintop Web Design?

RSP came because their old website was outdated and clunky. It was inconsistent in style and strategy, and search engines didn’t know how to make heads or tails of it. Portions of the site were broken and had been broken for months when they came to us, because they didn’t have the bandwidth to tackle it themselves.

Their primary concern was their website. It was struggling and wasn’t accurately representing their brand. RSP required a website that maintained a consistent tone and voice that mirrored their values and beliefs.

In addition to their immediate needs with their website, RSP needed help with visibility. Initially, RSP’s website struggled to garner any web traffic. Some of that was due to the structure and disrepair of the original site, but none of the pages were optimized for search engines. Although the site was years old, because of the poor condition of the website, it was like starting from a blank slate, and they needed Mountaintop Web Design to help get them started in the right direction.

Our Plan to Help Risk Suppression Partners

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Update Website Design

The immediate priority for our team was designing and building an amazing website to serve as the foundation of their online marketing. We aimed to maintain a consistent message across both graphics and text that would resonate with their target mark.

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Develop Meaningful Content

Throughout the entire process, we optimized each page to follow SEO best practices. This would help search engines better recognize and crawl the website, which would, in turn, funnel more organic traffic towards the site.

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Built Customer Portal

Finally, we planned to build a customer portal. This secure area of the website would be exclusively for RSP clients, providing them access to their information. This section of their website needed to be easy to use, while also holding up to security best practices to protect any information shared through the portal.

What We Accomplished

Normally, a key metric we use to judge our success is keyword rankings. However, Risk Suppression Partners’ website brought a new challenge. They provide a niche service for an extremely limited and small audience. There aren’t many relevant keywords to target, and the keywords that are available have very low search volume. While keywords are still very important, we had to find a different way to measure success with their redesigned website.

The website’s lower-than-average bounce rate was one of the best indicators of the site’s success. This showed us that the website was optimized for interested users and that they are able to find the information and products they were looking for.

From 2020 to 2024, Risk Suppression Partners’ website had consistent but underwhelming traffic. Within six months of launch, we provided 4x growth, bringing more traffic and customers to their website.