Cloverleaf AI
Overview
Government contracts can be highly lucrative, but traditionally, earning a contract depends on knowing the right people and being in the right circles. Cloverleaf AI is disrupting that tradition and is leveling the playing field for government contracts by creating a new product and service.
Cloverleaf AI faced unique challenges and goals, unlike any other company we’ve partnered with. Discover how we helped them establish a new market, becoming the first and only AI provider for government contracts.
Before
What Brought Clover AI to Mountain Top Web Design?
Cloverleaf AI aims to level the playing field for government contractors. Traditionally, lucrative government contracts were awarded to contractors who knew the right politicians, but this is changing with Cloverleaf AI.
Their goal was to leverage AI to monitor all formal government activities and meetings. This AI covers everything, from local school district meetings to federal meetings broadcast on CSPAN. Cloverleaf AI gathers and parses through that mountain of information to see which local, state, and federal governments are discussing topics that may be related to future government contracts and then shares that information with contractors. This empowers contractors to become part of the discussion early, throwing their names into the ring as early as possible to give them a better chance of winning the contract.
The AI works and does exactly what it was designed to do, but it was an unknown resource. Cloverleaf AI came to Mountaintop Web Design to change that. They needed help in creating a professional website that accurately reflected who they were and what they did.
Our Plan to Help Clover AI to Meet Their Goals
Because of Cloverleaf’s unique market position, our goals shifted to education and outreach. It was important for us to establish them as market leaders and experts. To reach those goals, we established a plan to:
Develop Meaningful Content
The content on their website needed to highlight their company and the services they provided. Product education was key so potential clients could see the value of Cloverleaf AI.
Update Website Design
Cloverleaf’s website had to feel friendly, accessible, and relatable to its target audience. We had to look into their client persona to inform our design and strategy.
Utilize the Website for Lead Generation
As important as the website was for visibility and education, it also had to lead to sales. Each page needed calls to action to help potential clients move one step closer to becoming customers.
The Results
Because of the unique market position of Cloverleaf AI and how they are the only provider for contractors, keywords and SEO rankings don’t mean much at the time of our launch. Rather than looking at those traditional metrics for digital marketing, we were more interested in seeing if we could improve their unique referring domains.
Unique referring domains are measured by the people and websites that link back to Cloverleaf. This number can be challenging to improve and impact because there’s no way to control what other people do directly, and it depends a large portion on how the market views Cloverleaf’s website. The only thing we could do was improve the website to make it streamlined, secure, and reliable, allowing it to showcase Cloverleaf’s unique AI solution.
We updated the website content, layout, and design, and then we waited. And the market responded! After working with us, their unique referring domains have more than doubled.
Because of our work, Cloverleaf had a streamlined, more professional, and authoritative website with content that set them aside as the leading industry experts; more people, news organizations, and companies were willing to include links back to Cloverleaf’s website.
After
“Mountaintop Web Design has been an ideal partner for Cloverleaf AI. Their team worked closely with us to shape the strategy, content, and design behind our website. They made sure we were aligned every step of the way, ensuring clear expectations on both sides to bring this project to life.”
Eric Hammesfahr | Former COO
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At Mountaintop Web Design, our goal is to help you grow your digital presence. We have the tools and resources you need. Contact us today to learn more about how we can help you reach your digital marketing goals.
