Whether you’re stuck in traffic or headed off to a long drive, it would make the journey more pleasant when you have something to listen to. Sure, having your favorite singer blaring in your headset or the car’s sound system provides a welcome respite from the monotony of the moment. But why not use the time to jumpstart your knowledge, pick up new ideas, or stay updated on the latest developments by listening to a podcast during the commute?
The Growth Of The Podcast Community In the United States
According to the latest report published by the Infinite Dial, more than 50% of Americans have listened to at least 1 podcast and one out of three Americans listen to at least 1 podcast per month.
In comparison, the number in 2018 was one out of four Americans.
Another interesting statistic that was revealed in the study was more young Americans were listening to podcasts. 40% of Americans aged 12 to 24 have been listening to podcasts compared to 30% the previous year.
What makes the report from the Infinite Dial compelling is that the increase in the popularity of the podcast the past 2 years was markedly significant. There has always been a steady growth in the popularity of podcasts but the increase from 2018 to 2019 was a clear jump-off point.
A podcast can be entertaining, yet informative. Although the content of podcasts are regulated and have to subscribe to guidelines set forth by the Federal Trade Commission, discussions come across as more authentic.
The banter between the host, the guest, and the audience – the call-in listeners – is freewheeling, sound unrehearsed, and extemporaneous.
That does not mean the content is not researched!
In a podcast, the show invites well-respected and highly competent resource people as guests. You can be assured, more or less, that the information you get from a podcast is updated and valid.
If you’re not yet part of the podcast community, it’s not too late to join in!
To get you started, here is a list of our favorite podcasts to listen to during the commute.
1. Building a StoryBrand with Donald Miller
Marketing can often be frustrating for many businesses because the campaign doesn’t produce the expected results.
In an effort to get answers, entrepreneurs and marketers tend to over-analyze the problem instead of focusing on the building block of every marketing campaign.
Donald Miller and his team understand the power of storytelling and how to harness it for maximum results. People love to hear stories. But not everyone is an effective storyteller.
If you want your market to patronize your business, your story must be compelling enough to get them interested in the products and services that you offer.
Listeners of his podcast love the way Donald shares helpful tips on improving the message of your marketing campaign.
His approach to delivering content on his podcast best represents his idea on the most effective way to tell your story.
Keep it simple and easy to understand!
Put it this way, if people don’t understand your message, how and why will they talk about it to others?
If you’re unsure of your ability to tell your brand’s story, don’t worry. Listen to Donald’s podcast and he’ll put you on the right track so you can connect much better with your market.
2. Creating Disney Magic: Lessons in Leadership, Management, and Customer Service by Lee Cockerell
Lee Cockerell was the former Executive Vice-President of Operations for the Walt Disney World Resort. He spent 10 years managing 20 resort hotels, 2 water parks, 4 theme parks, a shopping and entertainment complex, the sports and recreation facility of ESPN, and more than 40,000 employees.
How did Lee manage all the responsibilities required of a Senior Operating Executive of the world’s most popular vacation destination?
The first syllable of the word “Leadership” is pronounced “lee” and the word is synonymous with Mr. Cockerell who is a big proponent of leadership within an organization.
In his podcast, Lee shares the lessons he learned on leadership, management, and customer value during his time on the “happiest place on earth”.
Lee pulls no punches and gives his unique perspective on the challenges of making it in the big world of business. He discusses why having substance is of more importance than the image you present.
For Mr. Cockerell having an MBA degree and wearing the nicest, most expensive suits amount to nothing if you don’t respect the culture of the organization. To learn how to manage people, you must learn how it is to be managed.
Take 20 minutes to learn valuable tips on business from Lee Cockerell.
3. Seth Godin’s Start-Up School
Seth Godin is one of the most respected experts in the field of marketing. In 2018, he was inducted into the Hall of Fame of the American Marketing Association. He has also authored close to 20 books. Many of his books, such as Free Prize Inside and The Dip have become must-have in every entrepreneur’s must-read list.
If you haven’t read Seth’s works, you can listen to him in Seth Godin’s Startup School. Think of this as a “reality podcast” where Seth takes 30 entrepreneurs through a master class on how to start and grow their businesses.
Under Seth’s guidance, these entrepreneurs learn to appreciate and apply concepts that may not have been taught in school such as managing your fears, trust, motivation, and how to effectively manage cash flow.
4. The EntreLeadership Podcast
EntreLeadership is a podcast hosted by Alex Judd. Alex is an in-demand Leadership Coach who believes you can only get better at what you do if are willing to operate outside of your comfort zone.
As the host of EntreLeadership, Alex shares his thoughts and ideas on leadership and gives valuable tips on how to cultivate the best qualities in you. The show regularly features guests who have made an impact on their respective fields.
On any given day, you may find yourself listening to career-defining insights from Mark Cuban, Simon Sinek, Seth Godin, and Jim Collins plus the most reputable persons from the world of medicine, politics, sports, and the sciences.
5. Lead To Win with Michael Hyatt
New York Times bestselling author Michael Hyatt hosts the Lead to Win podcast which focuses on topics that help entrepreneurs, managers, employees, and everyday people gain knowledge on improving personal development.
Michael knows what he is talking about in the podcast. He used to be the Chairman and CEO of Thomas Nelson Publishers before making a successful tenure to life as an entrepreneur.
His entrepreneurial pursuit was included in the Inc. 5000 list of fastest-growing companies. Within 3 years, Michael’s business grew by 330%.
Listen to Lead to Win and learn useful tips for holding productive meetings, staying on track with your goals, co-existing with co-workers, choosing a business coach, improving mental fitness, and increasing your level of productivity.
6. HBR IdeaCast
HBR Ideacast is the perfect podcast to listen to for people who are motivated to move up the corporate ladder. If you’re looking to find ways to become a more effective manager, listen to this podcast on the commute to work.
HBR editor Sarah Green Carmichael leads a team composed of HBR staff members to engage valuable resource people from different industries in lively banter and insightful interviews.
Although the show is categorized as a management and marketing podcast, it covers more ground than advertised. You will gain knowledge and insights on diverse topics such as science, health, and politics.
7. The Liberator Podcast
GIANT Worldwide is a world-renowned company that strongly advocates leadership development. The company creates amazing programs and publishes top quality content designed to help anyone – entrepreneurs, office workers, and corporate executives – harness the skills to become effective leaders.
The Liberator is a podcast that has become popular because it is a wonderful resource for learning useful tips on leadership and personal development. Hosted by GIANT co-founders, Steve Cockram and Jeremie Kubicek, the Liberator has helped many of its listeners become more productive and actively involved in the progress of their business and people.
In every session, Jeremie and Steve introduce the latest developments in the world of business as well as new concepts, ideas, and methods in developing leadership skills.
8. The Pitch
One of the limiting factors in starting and growing a business is funding. For many entrepreneurs, borrowing from a bank is out of the question because of the credit requirements and high-interest charges. Funding through interested investors has become a preferred option.
But what are the risks of getting venture capital? How will it affect your ownership of the business? Are having venture capitalists onboard your business worth it?
More importantly, is your business worth the risk for the venture capitalists?
The Pitch is a show that will answer all of your questions about venture capital. Hosted by entrepreneur Josh Muccio, the podcast is loaded with tips on how to sell your idea to investors, maintain good relationships with them, and make the arrangement prosper.
9. Side Hustle School
If you’ve been thinking about augmenting your monthly income with a side job, listen to the Side Hustle. This is a podcast that’s worth a listen for anyone who’s thinking of opening another stream of income through a sideline occupation.
The Side Hustle is hosted by Chris Guillebeau, a bestselling author who has written several books and written blogs on the topics of entrepreneurship and personal development.
Every podcast show will feature resource people who have gone through the experience of starting a side hustle. Learn valuable tips on how to succeed – as well as how to avoid their mistakes.
10. Dear HBR
Dear HBR is a must-listen-to podcast for those who embrace the daily 9-to-5 grind at the office.
The excellent hosts led by Harvard Business Review editors Alison Beard and Dan McGinn talk about the issues that matter to everyone who works at an office – from the newest recruit to the company CEO.
Alison and Dan provide wonderful insights to all of your questions. Nothing is off-limits! Dear HBR makes it a point to invite renowned topic experts as they handle each question with thought and objectivity.
Dear HBR will also give you updates on the latest research on management, productivity, and valuable tips on motivation and dealing with toxic employees.
As you have read, most of the podcasts we recommend are focused on entrepreneurship, personal, and leadership development. We acknowledge the value of small businesses not just in America but in the entire world.
In America, 99.9% of businesses registered are categorized as small – 30.2 million businesses in all.
The sad reality is that more than 50% of these small businesses close down after 5 years.
Can you imagine if we can improve the success rate of small business America to 55%? Our economy will be more robust and progressive!
Listening to these amazing podcasts is not a guarantee that you will turn your business around. But the tips and insights they share will give you the necessary knowledge to give your business a fighting chance to survive – and thrive!
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