Our Blog
5 Best Keyword Research Tools For 2018
If you think creating great content is all about comprehensive writing, perfect spelling, and grammar, you will be short-selling your efforts. Writing online content isn’t the same as writing a college term paper or a piece for the school newsletter. It’s about creating content that can be searched, indexed, and found by your target audience. In other words, your content needs to be optimized. And this is why you should use the best keyword research tools on the Internet.
How To Build A Strong Network Of Leads And Referrals
Success in business is all about having advantages. People invest in education so they can increase their value when they apply for a job. You could take up special certification courses to validate your qualifications. However, in a competitive industry, you need an asset that will optimize your skills, education, and experience. This asset is a strong network of leads and referrals.
How To Start Content Marketing
Search is the number one activity on the Internet. It all starts with a need to find information. The keywords you used to launch a query will open a results page with a list of URLs. Every URL you click onto will have content that could provide the answers to your query.
WordPress Care Plans: Why You Need Them And What We Can Do For You
WordPress is the most popular content management system in the world. More than 500 websites are built daily using WordPress and it has been the most dominant CMS the last eight years. Overall, WordPress runs nearly 30% of all websites operating on the Internet.
There’s a reason for this; and that is because WordPress is easy to use. Business owners can manage content on their own. They have their choice of plugins which they can use to improve design and functionality. Google loves WordPress websites because its code makes site content easy to read and index.
8 Practical Tips When Designing Logos
After finalizing its trade name and having the enterprise registered, the next order of business is designing its logo. This is an important component of your branding strategy. A good logo is more than just a symbol. Properly designed, it will create immediate brand recall and lend valuable support to your messaging.
10 Rules On Email Etiquette
Texting may be the most popular form of communication, but when it comes to business, email is king. It should be no surprise that there are more email accounts in the world than there are subscribers to Facebook and Twitter combined.
What makes email so popular? It is fast, easy, convenient, and delivers communication in real time. You can attach files such as scanned documents, images, and spreadsheets. Best of all, it is a free service!
Different Styles Of Web Page Designs
There are almost two billion websites on the Internet. If you see similarities between certain websites, it is because some use prepared template designs. These are downloadable website templates where the layout and structure have already been established.
7 Best Practices For Effective Email Marketing
Email is the comet that rendered the typewriter extinct. It made the fax machine redundant; regular mail older and slower. Because of email, real-time communication became possible. Work became more efficient and productivity soared. You could get more tasks done in less time and at lower costs. It opened a digital avenue where you can directly communicate with your target market. This is why email marketing is such an effective tool for achieving business goals.
Why Reading Is Important For Business Leaders
Whether you are an entrepreneur or an employee, every day you put your best foot forward so you can come closer to realizing your career goals. You’ve identified the tasks you need to accomplish, scheduled meetings, and set time in the day to prepare all the needed reports. You may have forgotten an important item on the agenda.
How To Get The Best Results When Using Video For Social Media And Blogs
The fact that video content amplifies the effectiveness of digital marketing should not come as a surprise. After all, as digital technology evolves, multimedia becomes a more entertaining experience for users. However, with the wrong approach, your video content could fail to deliver the desired results.
Why You Need To Make Sure You Own Your Website’s Assets
Do you own your website? It may sound like a counter-intuitive question. After all, the website is for your business and you paid for it. It follows that with an exchange of currency for services comes ownership. The rules of buy and sell are very much black and white when it comes to goods and services. However, the area of ownership gets grayer when it comes to website design.
Why You Should Never Host Your Own Videos On Your Website
Video content is essential for your business marketing strategy because it brings your brand to life. Unlike text-based content, video appeals to multiple senses: sight, sound, and feel. It is a great medium for delivering your branded value proposition. More businesses are allocating resources to video marketing. It is estimated that by 2019, 80% of online content will be done through the medium of video.
Why You Should Think About Digital Marketing When Starting Your Business
Digital marketing will give your startup all the advantages it needs to become successful by creating short and long-term streams of revenues, providing evidence-based data on how to streamline costs and most importantly, by establishing your brand value proposition to your target market.
Social Proof: The Natural Way To Build Trust And Reputation For Your Website
Social proof is the phenomenon whereby consumers’ actions are influenced by the experiences, attitudes, and opinions of other consumers. Let’s assume you are on the market for a new smartphone. What would influence your decision more: reading marketing copy on a smartphone’s features or hearing the experiences and opinions of a few trusted friends?
6 Qualities Of A Great Graphic Designer
Graphic design is an important component of marketing and sales. It’s objective is to create designs that inspire, inform and fascinate consumers. Ad campaigns start out by defining the message or the business’ value proposition. This is the main selling point of the product or service. The job of the Graphic Designer is to translate the message into images that will entice the consumer to patronize your product or the service over your competitors.
What Are Facebook Ads And Why Do They Work?
Facebook is the largest social media network on the Internet. It has more than 2 Billion members with more than 1 Billion active users every day. Facebook’s sheer size makes it an attractive platform for marketers to run campaigns. However, when it comes to ad distribution, size hardly matters. Unless it can be seen by prospective end users, your ad will be overlooked like a typewriter in an office. Facebook Ads work because they place your ads where your potential customer can see them right away.
How To Use Social Media Marketing To Grow Your Business
Who isn’t on social media? The latest estimates show social media attracts 3.028 Billion people everyday. That means 80% of the 3.8 Billion people who use the Internet on a daily basis are on some kind of social media platform. This is why social media marketing is a powerful and effective strategy for delivering content to grow your business.
How Can Networking Help My Business Grow?
A popular saying in business is “It’s not what you know but who you know that matters.” The obvious connotation is that having connections will help your business go further and stay ahead of the competition. Assuming the playing field is equal in skill and technology, your ability to network and establish the right contacts in the industry could be the difference maker. Thus investing time in networking activities could help your business grow.
How to Increase Your Website Traffic in 2018
If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged to click on your link and learn more about your business. But in order to climb up the search rankings, you need to increase your website traffic.
How to Set Up a Low Budget but Highly Effective Digital Marketing Campaign
With limited access to capital, the small business owner becomes limited to what he/she can do to support revenue generation strategies. In this day and age where 50% of the world’s population is online everyday, it becomes more imperative for businesses to embark on a Digital Marketing campaign.