Case Study
How We Helped Moore Heating & AC
How We Helped Them Gain New Customers In Their Backyard
We partnered with Moore Heating and A/C and helped them reach their ideal digital presence through several different projects. We gave them a website update, created a local presence through local SEO which led to them being recognized as an industry leader in their market, and pay-per-lick (PPC) ads that generated consistent, high-quality traffic to their website and leads in their pipeline.
What Brought Moore Heating and A/C to Mountaintop Web Design?
Moore Heating and A/C turned to Mountaintop Web Design because, sadly, their previous owner had passed away. When he passed, he left everything to his wife, which left her feeling overwhelmed. It wasn’t clear where they had accounts, how their money was being spent on advertising or marketing, or which decisions were yielding the best return on investment. Moore came to us for to help and support in their marketing needs and to develop a new website that would be the core of their marketing messaging.
Our Strategy
Moore Heating and A/C came to us ready to grow, and we delivered a digital strategy designed to drive results. By strengthening their online presence and targeting the right audiences, we positioned them to attract more leads, convert more customers, and ultimately boost revenue. Here’s how we made it happen:
Rebuilt Moore Heating and A/C’s website
We wanted to provide a solid foundation for digital marketing and accurately represent their brand. This ensured the business had a professional, user-friendly platform to engage visitors and convert them into customers.
Launched Pay-Per-Click (PPC) Campaigns
We drove high-quality, relevant traffic to the new website by launching advertising. These targeted ads helped attract users actively searching for HVAC services, maximizing return on ad spend.
Improve Local Search Presence on Google
By optimizing local SEO elements, we helped the business appear in map results and local searches, boosting organic lead generation and thereby increasing visibility among potential customers searching for their services
The Results
Moore’s marketing has been bringing them a return on investment for years. They continue to gain new customers each month, which are directly attributable to the campaigns we are running for them.
One example of the growth they have seen is in referral domains, an external website that contains one or more backlinks “referring” back to your website. These are signs that the information and resources on that website are valuable and worth sharing, which makes them an excellent metric for showcasing a website’s success. Initially, Moore’s website only had 51 referring domains. Since the website rebuild, this has doubled to 111 referring domains.
Local SEO (Search Engine Optimization) was an essential part of the strategy for Moore’s website’s success. We targeted the Parker, Colorado area and saw outstanding results in local search. Initially, Moore’s average local ranking was in the 18th position on Google search results, which means their competitors were more visible. However, we were able to help them achieve and hold the number 1 position on Google search in the Parker area in less than 18 months.
This was a major win for Moore because it spiked brand recognition, visibility, and website traffic.
Another big win that we were able to achieve for Moore was creating and managing their PPC ads. These ads generated 175,000 impressions in three months with an above average click-through rate, (the percentage of people visiting a web page who click on a hyperlink), and a mind-blowing conversion rate, (the percentage of website visitors who complete a desired action, such as filling out a form or click-to-call to set an appointment), as high as 4.56% in an industry where the expected rate is around 1-2%.
With a modern, easy-to-use website, our ongoing local SEO and PPC efforts have helped Moore Heating and A/C get steady and consistent, high-quality website visitors and leads.
New Design Screenshots
New Design
Before & After – Search Grid
After – Design Screenshots
“Mountaintop Web Design was incredibly helpful, was able to answer all of our questions, and very professional.”
Moore AC & Heating
Experience the Difference Mountaintop Web Design Can Make for Your Website
We aim to provide your business with comprehensive coverage and grow your digital presence. We’re ready to help you reach your goals. Contact us today and discover how we can help you reach your digital marketing goals.
