Moore Heating & AC
How We Helped Them Gain New Customers In Their Backyard
We partnered with Moore Heating and A/C and helped them reach their digital presence through a website update, local SEO that helped them be recognized as an industry leader in their market, and PPC ads that generated consistent, high-quality traffic and leads.
What Brought Moore Heating and A/C to Mountaintop Web Design?
Moore Heating and A/C turned to Mountaintop Web Design because, sadly, their previous owner had passed away. When he passed, he left everything to his wife, leaving her feeling overwhelmed. It wasn’t clear where they had accounts, how their money was being spent on advertising or marketing, or which decisions were yielding the best return on investment. Moore came to us to help clean up the mess and develop a new website that would be the core of their marketing messaging.
Our Strategy
We knew we wanted to help Moore Heating and A/C on the right foot. That’s why we started by rebuilding their website. This would give them a solid foundation for digital advertising and marketing, which would best represent their brand.
Once the website was developed, we aimed to drive high-quality, relevant traffic to that website through pay-per-click (PPC) ads and by improving its local search presence on Google. This would help them be seen and recognized by customers looking for their services, which would lead to improved conversions and sales.
The Results
Their marketing has been bringing them a return on investment for years. They continue to gain new customers each month, which are directly attributable to the campaigns we are running for them.
One example of the growth they have seen is in referring or linking domains are when outside websites link to the website. These are signs that the information and resources on that website are valuable and worth sharing, which makes them an excellent metric for showcasing a website’s success. Initially, Moore’s website only had 51 referring domains. Since the website rebuild, this has doubled to 111 referring domains.
Local SEO was an essential part of the strategy for Moore’s website’s success. We targeted the Parker, Colorado area and saw outstanding results in local search. Initially, Moore’s average local ranking was in the 18th position, which means other companies were more visible. However, we were able to help them achieve and hold the number 1 position in the Parker area.
This was a major win for Moore and spiked brand recognition, visibility, and website traffic.
Another big win with Moore was running and managing their PPC ads. These ads generated 175,000 impressions in three months with an above average click-through rate and a mind-blowing conversion rate as high as 4.56% in an industry where the expected rate is around 1-2%.
Building off a streamlined, modern website, our continual local SEO and PPC support has brought Moore Heating and A/C consistent, quality web traffic and leads.
After – Design
Before & After – Search Grid
What Our Customers Say
I am beyond appreciative for Mountaintop Web Design! They are tremendous partners in helping us not only rebuild but optimize our website, providing insights and great service to get the job done both efficiently and effectively. From my very first interaction, I knew Mountaintop would be a trusted partner, and every interaction since has affirmed that. Can’t wait to do more business together! Highly recommend!
Josiah and his team did fantastic work in helping my company with a website overhaul. From my initial meeting with MWD, I was confident they were going to be able to help me achieve exactly what I was looking to accomplish. Josiah was able to answer all my questions and was also able to ask the appropriate questions to help me craft and create exactly what my company needed from a website. We’ve maintained their service package and they’ve been able to help us keep everything updated on our site and running without any major disruptions. I would highly recommend MWD for your website needs!
Josiah and his team were very professional and great to work with. From proposal to the finished website his team was transparent and made the process easy. We ended up with a beautiful website that we’re proud to have our customers visit. Would highly recommend this company for anyone looking for a new website or redesign of their current website.
Experience the Difference Mountaintop Web Design Can Make for Your Website
We aim to provide your business with comprehensive coverage and grow your digital presence. We’re ready to help you reach your goals. Contact us today and discover how we can help you reach your digital marketing goals.