Beary Landscaping
Overview
For almost 40 years, Beary Landscaping has been a powerhouse in Chicago and Northwest Indiana. With over 10,000 satisfied clients and supporting over 500 clients, they were known for their professional landscaping skills and experience, but their website didn’t reflect that.
Discover how we helped Beary Landscaping reach over 500% growth in keywords with an estimated increase of over 30x organic traffic.
Before
Why Beary Landscaping Came to Us
The team at Beary Landscaping is experts at their craft and has not just survived but thrived in a very competitive market relying on customer referrals. For 40 years, their work spoke for them, but they knew it was time to enter the digital world.
When Beary Landscaping first approached us, its website was clunky and unintuitive. They knew they wanted to improve their leads and website presence but didn’t know where to start. They turned to our team to help them put their best digital foot forward while improving SEO optimization and digital marketing best practices so they could grow their online presence.
Our Plan of Attack
We knew that Beary Landscaping was an expert in its field, which made our job easy. We wanted to let that expertise shine, so our plan of attack was to showcase and highlight the most popular services Beary provides, making it easy for potential clients to find them.
To reach this goal, we planned to:
Boost Visibility with Local and General SEO Strategies
Use local SEO and general SEO strategies to align their website with SEO best practices. This helps target specific keywords to improve Beary’s visibility on some of the most searched terms their clients were searching for.
Enhance Rankings with Dedicated Pages
Create pages for primary services and keywords. Separating services into individual pages helps readers and search engines find the exact service they’re looking for.
Improve Visibility with Focused Pages
Build content for specific locations and areas they serve. Beary is a major commercial landscaping company in Chicago and Northwest Indiana, but their previous website struggled to highlight that. The local targeted content helped highlight their target market.
Goals are worthless without a strategy, so we built a detailed plan for accomplishing each of those goals. This included a complete website structure overhaul, a content and keyword strategy, and a content creation strategy. It was completed with a custom website design to highlight their credibility and experience while providing a structure that helped them rank better on search engines.
Our ultimate goal was to create a fast, mobile-friendly website that would help convert clients and improve visibility in their target market.
The Results
With digital marketing and SEO, it’s common to hear that you may not see results for as long as six months. That wasn’t the case with Beary Landscaping.
Their updated website went live, and in only three months, they accomplished staggering results.
Before the new website, Beary ranked for only 12 keywords, with only half showing up on the first page of results (the first 10 results on Google). After working with us? That number skyrocketed. With only three months of service, they are now ranking for 73 keywords, with 32 ranking on the first page.
That translates to a 500% growth in ranked keywords in only three months!
Keywords don’t always translate to website traffic. Just because a website looks great and has the right words does not mean people will want to visit it, so looking at their estimated organic website traffic is essential. Before working with us, the highest rough estimate for organic traffic was around 30 people daily. After only three months of being live, that number is now estimated on a low day to be around 900, with some days reaching above 1,000. That means, conservatively, Beary Landscaping’s new website is estimated to generate 30 times its old organic traffic.
After
We’re Not Done Yet
Our initial push and optimization helped them gain confidence in digital marketing and SEO, but we’re not done yet. Moving forward, we plan to continue our partnership to help them expand into their local market and become a fixture in the digital landscape.
Contact us today and discover how we can help your company improve your digital presence and website traffic.
