What starts as a one-time favor can sometimes change the course of your life. That’s exactly what happened to Josiah Bussing, founder and CEO of Mountaintop Web Design, whose entrepreneurial journey began with a broken website, a $5,000 fine, and a drive to do things better.
We’re excited to share that Josiah was recently featured on An Agency Story, a podcast hosted by Russel Dubree that showcases the real stories behind agency owners. In Episode 132 — The Accidental Tactic That Flooded His Pipeline — Josiah walks through the highs, lows, and lessons of building a remote-first agency from the ground up.
Listen to the episode now:
Highlights from the Episode
Josiah shares valuable insights for fellow entrepreneurs, agency leaders, and anyone navigating the balance between passion, process, and growth. Some key takeaways include:
The Power of Systems Over Hustle
After juggling full-time work with night-time web projects, Josiah realized that sustainable growth requires delegation and documentation—not just effort.
“If you’re the bottleneck, your business can’t scale. Systems are what let you step out and let others step in.”
Hire for Character, Not Just Skill
Instead of typical interview questions, Josiah looks for resilience and humility—like asking candidates to share their best mistake.
“If someone can’t admit failure or show growth, they’re not going to thrive in a growth-focused agency.”
Culture Starts with Values
At Mountaintop Web Design, doing the right thing for the client—even when it’s inconvenient—isn’t just a slogan. It’s a mindset that shapes hiring, delivery, and continuous improvement.
“We’re always asking: how do we get better results for our clients? Nothing is off-limits.”
Leadership Means Letting Go
One of Josiah’s benchmarks for leadership? Taking a multi-week vacation where the business runs smoothly without him. That’s the mark of real systems and team empowerment.
Final Thoughts
This episode offers a transparent look at what it takes to build and scale a digital agency—without losing your values or burning out. If you’re an entrepreneur, agency owner, or simply curious about the business-building journey, Josiah’s story is packed with wisdom and inspiration.
We’re proud to see Mountaintop Web Design represented on An Agency Story, and even prouder of the culture and team that continues to grow from it.
Listen to the full episode and join the conversation:
