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6 Qualities Of A Great Graphic Designer
Graphic design is an important component of marketing and sales. It’s objective is to create designs that inspire, inform and fascinate consumers. Ad campaigns start out by defining the message or the business’ value proposition. This is the main selling point of the product or service. The job of the Graphic Designer is to translate the message into images that will entice the consumer to patronize your product or the service over your competitors.
What Are Facebook Ads And Why Do They Work?
Facebook is the largest social media network on the Internet. It has more than 2 Billion members with more than 1 Billion active users every day. Facebook’s sheer size makes it an attractive platform for marketers to run campaigns. However, when it comes to ad distribution, size hardly matters. Unless it can be seen by prospective end users, your ad will be overlooked like a typewriter in an office. Facebook Ads work because they place your ads where your potential customer can see them right away.
How To Use Social Media Marketing To Grow Your Business
Who isn’t on social media? The latest estimates show social media attracts 3.028 Billion people everyday. That means 80% of the 3.8 Billion people who use the Internet on a daily basis are on some kind of social media platform. This is why social media marketing is a powerful and effective strategy for delivering content to grow your business.
How Can Networking Help My Business Grow?
A popular saying in business is “It’s not what you know but who you know that matters.” The obvious connotation is that having connections will help your business go further and stay ahead of the competition. Assuming the playing field is equal in skill and technology, your ability to network and establish the right contacts in the industry could be the difference maker. Thus investing time in networking activities could help your business grow.
How to Increase Your Website Traffic in 2018
If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged to click on your link and learn more about your business. But in order to climb up the search rankings, you need to increase your website traffic.
How to Set Up a Low Budget but Highly Effective Digital Marketing Campaign
With limited access to capital, the small business owner becomes limited to what he/she can do to support revenue generation strategies. In this day and age where 50% of the world’s population is online everyday, it becomes more imperative for businesses to embark on a Digital Marketing campaign.
How To Launch A $100 Digital Marketing Campaign
If you’re planning to start a business, digital marketing should be included in your budget. It is the best way to promote your products and services to your target market. However, digital marketing costs money. If like most entrepreneurs, you have limited capital, don’t worry. In this article, we will show you how to launch a digital marketing campaign for $100!
How People Get Ripped Off by Digital Marketing Agencies
If a simple car battery replacement becomes a full-blown mechanical problem that requires an expensive air-conditioning fix, it would be safe to assume you are getting ripped off by your auto mechanic. The same can be said for your General Contractor if a seemingly harmless leak in the ceiling has sprung into a rooftop replacement scenario. But how would you know that you are getting ripped off by a Digital Marketing agency?
As the Internet continues to grow in influence and accessibility and as technology evolves to give us the latest in digital innovations, it becomes more important for businesses to incorporate Digital Marketing into their brand development strategy.
How to Use Video Content in Marketing
Bill Gates was a true visionary when he wrote the essay, “Content is King” in 1996. Gates believed the Internet would provide consumers a low cost medium to publish and access information. He even foreshadowed the coming of video content as a key component for online marketing.
With more than half of the world’s population online everyday, the Internet has become the premiere battleground for businesses to vie for the consumer’s attention.
For businesses, the challenge is to come up with the most efficient way to reach their target audience and consistently deliver quantifiable results.
Digital Nuisance: How to Avoid Unwanted Calls and Spam Email
Technology is a double-edged sword; it can be your friend or foe, depending on who wields it.
Exhibit A is mobile technology. It has made communication more convenient and gives you easy access to the Internet. However it has also made you more accessible to telemarketers.
Exhibit B is email. Compared to the days of regular mail and fax machines, email has significantly improved productivity. You can bridge contacts located thousands of miles away simply by clicking “Send”.
Why Digitalization is the Biggest Driver of Business
Digitalization is the process of using digitized tools to increase business efficiency by using technology to engage with markets, identify their problems and address their needs.
Top Applications to Simplify Your Life and Make You More Productive
Technology works to make life easier and work more productive. But sometimes it feels that it has also created a life and work conundrum because technology makes it possible for you to do more things in the same amount of time.
There are days where we just find ourselves dragged down with so many things to do, it becomes difficult to know where work stops and life begins.
The best way to make technology work for you is to embrace all of its possibilities. Software companies understand this because their job is to develop programs that will contribute to greater productivity and better convenience.
How to Simplify Digital Clutter for Greater Productivity and a Stress-Free Life
You may not be aware of it but your online behavior is causing a build up of digital clutter; the habit of acquiring more and more information that will ultimately serve its purpose, becomes irrelevant and useless. If you don’t get rid of digital clutter, technology will become a hindrance, not an assistance, to life and work.
Why SSL Certificates Are Mandatory and What You Can Do
Cybercriminals are becoming increasingly aggressive. In the first 6 months of 2017, we’ve seen mounting evidence of state-sponsored ransomware, leaks of spy tools from U.S. intelligence agencies, campaign hacking and more daring attempts at stealing confidential information from private corporations and small businesses.
Why You Need a Password Manager Now
Security exists to make sure everything that we hold valuable in life is safe, secure and protected from those with malicious intent. Life has become a long list of passwords and combinations. From locker combinations to PIN codes for ATM, cellphone access to passwords for websites, social media accounts and email. It pays to err on the side of caution but having too many passwords eventually ends up compromising convenience for security.
SSL Basics: Why You Need it to Protect Your Website From Hackers
SSL or Secure Sockets Layer certificates protect your information from being intercepted by hackers as it is transmitted from your browser to server. More entrepreneurs are migrating their businesses from traditional brick-and-mortar to the Internet. This leads to more online transactions which involve confidential data being transferred between two parties.
Understand the Value of Key Performance Indicators for Business (VIDEO)
Key Performance Indicators or KPI’s are pre-determined benchmarks used to measure or track the effectiveness of processes currently implemented to achieve your business objective.
Everything You Need to Know About Cybersquatting
One of the hardest aspects of starting a business is coming up with a name for it. Your business name forms part of your brand. It should be easy to remember, relevant to your trade and of course, original. These qualities are important because your business name carries over to your domain name. Now what would you do if you tried to register it and found out the domain name was already taken? You could be a victim of Cybersquatting.
How to Protect Your Website from Hackers
People who enter your business premises are not all potential consumers. Some may buy, others may just want to look around while a few may have stumbled upon your business by accident. Then there are those who did intend to enter your premises but not to patronize your products or services.
They have malicious intent. They have infiltrated your business to steal valuable data. Others have a worse agenda. They want to destroy your business through a number of ways. They could eradicate your records, shut down your system or post inappropriate messages to soil your business reputation.
How to Organize Life and Work with Evernote
Technology exists to make life and work easier and more convenient. But some days it seems that technology exists to make sure we do more things in the same amount of time. We’re in a constant cycle of making lists, taking down notes and cramming information in our smartphones and other devices in an effort to remember what we need to do. Yet, we end up forgetting or misplacing information. Enter Evernote.
Evernote is an online note- taking application. It is packed with many note management tools but you don’t have to use all of them. Choose the one that fits your needs.