Our Blog
Why Should You Use Google Analytics?
Google Analytics takes away the guesswork from marketing because now you have hard data to use as valuable reference for your marketing campaign. You have the capability to fine tune your strategies and pinpoint the processes that are working and underperforming.
Marketing is no longer a shot in the dark. Google Analytics will help you identify your target audience as if you were guided by a laser sight. There will be no wasted effort. Every decision you make will have basis and empirical evidence to fall back on.
Importance of Having a Strong Brand
The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand merely a logo with a catchy tagline?
Why is Analytics Important in Marketing?
In this day and age of the Internet, the word “analytics” gets thrown around a lot. Generally the term analytics refers to a system that utilizes a series of tools and processes to assess or evaluate the performance of a strategy. The advantage of living in the digital age is that you have access to data in real time. In this regard, every discipline has its own analytics.
How to Choose the Best Social Media Platform for Your Business
Social media is not a fad. It is here to stay. And it will only get bigger and more influential over the next few years. If your business is not on social media, you are tremendously undercutting its growth potential by not having an active online presence.
The growth of social media coincided with the emergence of mobile technology as the dominant source of Internet traffic. Consumers literally have access to information in the palm of their hands.
5 Reasons Why You Should Never Be Afraid of Failure
Failure is a thought that drives fear in the hearts and minds of many people. In fact, it can have a paralyzing effect. But what if we told you failure was a good thing? That instead of being afraid of failure, you should embrace it like a long lost friend?
SEO vs PPC: Which One is Better for Your Business?
In the world of inbound marketing, two concepts stand out in terms of driving traffic to your website: Search Engine Optimization (SEO) and Pay-Per-Click or PPC advertising. One of the most frequently asked questions we get from clients is whether they should opt for SEO or PPC advertising.
When Should You Redesign Your Website?
Your website represents your business on the Internet. It only makes sense for your website to undergo a redesign that corresponds to changes in your market, business status, objectives and goals. Business should never remain passive. In order to be competitive, business should always remain dynamic; ever evolving to accommodate changes in demand, tastes and preferences. Therefore, your website should likewise remain dynamic and ever evolving.
4 Valuable Tips on How to Write An Effective Email
In a digitally connected world, email has become a valuable tool for business. Communication has always been a vital component for success and email has made it more convenient, accessible and available. In fact, one of the first things you should do when you are starting a business is to open an email account.
Website vs Social Media: Can You Have One Without the Other?
If you are on Facebook; and who isn’t nowadays, you may notice some ads popping up in your newsfeed promoting products and services. Some of your friends may be posting pictures of merchandise they are selling. Above it, you will find text that reads more like marketing copy. Most, if not all of the proprietors selling items on social media do not have a website.
They believe that Social Media Marketing (SMM) is all they need to sell their products and services.
Given these benefits, these entrepreneurs believe they don’t need a website to help them run their respective businesses.
But are they really better off without a website? Or are they undermining their ability to succeed?
New Website Unveiling
We are pleased to announce we just unveiled our new website! We figured it was time for us to update our site to showcase the quality of work we can do! We will be unveiling even more products and...
8 Best Time Management Strategies for Life and Work
By definition productivity is the measure of output per unit of input. In relation to business, productivity means accomplishing more with less input. In order to achieve greater productivity, you should emphasize efficiency when managing your business.
The best parameter for efficiency is time. Why? Because you cannot change, control or influence time. There is no technology capable of manipulating time. Whether you like it or not, you will always have 24 hours every day.
Time is the one constant in a list of variable factors that could spell the difference between success and failure for your business.
How to Protect Your Website from Hacker and Spam Attacks
The widespread availability of broadband technology in 2004 changed the face of the website from an online brochure into a profit-generating machine. It allowed businesses to communicate directly with its market, run transactions, build networks, capture and store data. It wasn’t long before websites became targets of hacker and spam attacks that scheme to steal valuable data and monetize them to meet their selfish agenda.
How Can We Help With a Blog
You have to invest time, effort and resources to generate inbound traffic on a consistent basis. Of the strategies you have at your disposal, content writing has been proven to be the most effective. And the cornerstone of an effective content marketing campaign is the blog.
If you have decided to put up a blog, then you’ve come to the right place! We at Mountaintop have helped many entrepreneurs and companies set up their blog and we certainly can help you with yours.
Blogging 101
Blogging is a proven strategy for building your business. It gives you a platform to share your expertise to a targeted audience.
If you are able to consistently provide usable, relevant and accurate information to your readers, in time, you will generate high-volume traffic to your website. But blogging isn’t just any writing activity.
Blogging requires thought, strategy and purpose. So we’ve decided to offer you this free course on the basics of blogging.
Why You Should Have A Blog
Statistically, 77% of Internet users read blogs. It is estimated that people are online 8 hours a day and 23% of time online is spent reading blogs. That’s almost 2 hours a day reading blogs.
Regardless of the type of blog you choose, it can become a powerful driver of business to your website. Blogging is not just an exercise in writing; it is a purposeful, thoughtful and strategic activity that when done with consistency will offer you many amazing benefits.
How to Drive Traffic to Your Website
Putting up a website isn’t as simple as setting up a coffee shop, opening the doors and expecting customers to file right in. Almost everyone in the world drinks coffee but just because you’ve set up shop, doesn’t mean you will be guaranteed business. It definitely is a step in the right direction, but you have to put in time, work and resources to gain business. It’s the same with driving traffic to your website. The good news is generating traffic to your website is not as difficult or costly as you might think.
The Basics of SEO
SEO makes it possible for your website to be found by utilizing a combination of techniques so web crawlers can easily find and index your page. Without SEO, your website will be among the guppies in an ocean filled with predators. You’ll be swallowed up and will never make it to the first page of the search rankings.
5 Reasons Why Your Business Needs SEO Right Now
Today, more than half of the world’s population is online every day. It has become clear that the battlefield for market share has shifted to the Internet. With 91% of Internet users favoring organic search, it is imperative for your business to be found online. If your business was not found online, that is more than half the battle lost. And that is why your business needs SEO right now.
What Does It Take To Be An Entrepreneur?
There is nothing wrong with dreaming but unless you act upon it, dreams are all you’ll ever have. And that is what makes entrepreneurs special; they work to live their dreams and make it a reality.
An idea is like a seed. It can be planted in your head but unless you nurture it with planning, action, and implementation it will never grow and bear fruit. Do you have what it takes?
SSL: What it is and Why Your Business Needs It
SSL stands for Secure Sockets Layer. This is a method of encrypting communication between computer networks as data travels through the Internet. SSL will assure the recipient that the data came from a verified sender. When you want to buy products from an e-commerce site, you will be asked to provide information to the retailer. The information you send to the retailer may go through a number of servers and networks before finally reaching its destination. It is during this process of transfer that your information is at risk of being intercepted by the bad guys unless it is encrypted.