Our Blog
Blogging 101
Blogging is a proven strategy for building your business. It gives you a platform to share your expertise to a targeted audience.
If you are able to consistently provide usable, relevant and accurate information to your readers, in time, you will generate high-volume traffic to your website. But blogging isn’t just any writing activity.
Blogging requires thought, strategy and purpose. So we’ve decided to offer you this free course on the basics of blogging.
Why You Should Have A Blog
Statistically, 77% of Internet users read blogs. It is estimated that people are online 8 hours a day and 23% of time online is spent reading blogs. That’s almost 2 hours a day reading blogs.
Regardless of the type of blog you choose, it can become a powerful driver of business to your website. Blogging is not just an exercise in writing; it is a purposeful, thoughtful and strategic activity that when done with consistency will offer you many amazing benefits.
How to Drive Traffic to Your Website
Putting up a website isn’t as simple as setting up a coffee shop, opening the doors and expecting customers to file right in. Almost everyone in the world drinks coffee but just because you’ve set up shop, doesn’t mean you will be guaranteed business. It definitely is a step in the right direction, but you have to put in time, work and resources to gain business. It’s the same with driving traffic to your website. The good news is generating traffic to your website is not as difficult or costly as you might think.
The Basics of SEO
SEO makes it possible for your website to be found by utilizing a combination of techniques so web crawlers can easily find and index your page. Without SEO, your website will be among the guppies in an ocean filled with predators. You’ll be swallowed up and will never make it to the first page of the search rankings.
5 Reasons Why Your Business Needs SEO Right Now
Today, more than half of the world’s population is online every day. It has become clear that the battlefield for market share has shifted to the Internet. With 91% of Internet users favoring organic search, it is imperative for your business to be found online. If your business was not found online, that is more than half the battle lost. And that is why your business needs SEO right now.
What Does It Take To Be An Entrepreneur?
There is nothing wrong with dreaming but unless you act upon it, dreams are all you’ll ever have. And that is what makes entrepreneurs special; they work to live their dreams and make it a reality.
An idea is like a seed. It can be planted in your head but unless you nurture it with planning, action, and implementation it will never grow and bear fruit. Do you have what it takes?
SSL: What it is and Why Your Business Needs It
SSL stands for Secure Sockets Layer. This is a method of encrypting communication between computer networks as data travels through the Internet. SSL will assure the recipient that the data came from a verified sender. When you want to buy products from an e-commerce site, you will be asked to provide information to the retailer. The information you send to the retailer may go through a number of servers and networks before finally reaching its destination. It is during this process of transfer that your information is at risk of being intercepted by the bad guys unless it is encrypted.
How to Choose Your Web Host
Choosing your web host can seem like a daunting task because there are thousands of web host providers out there. You can get caught up with all the advertising and marketing and realize later on there is another one better.
How Fast Is Your Website?
In business, the difference between success and failure can be measured in seconds. Opportunities can come around knocking; or clicking on your website URL, every day. If your website speed isn’t fast enough to open the door, opportunity will turn around and find someone else. Speed is an overlooked quality in website design. Not many entrepreneurs are aware that a one second delay in loading time can lead to thousands of dollars in foregone income.
(VIDEO) 10 Qualities of a Professional Web Designer
It’s easy to find web designers. A simple search on the Internet will yield links to several agencies and freelancers offering website design services. You can sign up with various online job platforms and send invites to select freelance web designers or post details on your project. You can connect with web designers in social media networks such as LinkedIn or ask referrals from your contacts in Facebook.
The real challenge is to find a professional web designer who can do the right job for you.
What Type of Website Does Your Business Need?
When you decide to have a website for your business, it doesn’t mean you have to sell products or services online. Of course you can. However, your website can play other roles that are likewise pivotal to the success of your business. The type of website your business needs would depend on your goals, objectives and its purpose in your overall development strategy.
Why Your Website Needs Responsive Design
There is a better than 50% chance that you are reading this article from a mobile device. It was in 2012 when market analysts first predicted mobile devices would blow away the desktop as the primary source of online traffic. Today, it is estimated that 75% of Internet searches are conducted via smartphones, tablets and laptops. This is why it is not enough to just have a website. You need a website that has responsive design.
21 Benefits of a Website for a Small Business
In this day and age where digital technology and the Internet has influenced how we live and work, it is shocking to know that very few small business owners have a website.
It is hard to believe that only 46% of small businesses have a website. This statistic is confounding when you realize people spend 6 hours a day on the Internet.
Based on 2014 survey results, 41% of small business owners reported they don’t think they need a website. What that means is they probably don’t know the benefits of having a website for their small business.
Optimizing WordPress Uptime & Maintenance
Like any computer, websites require updates and maintenance in order to work properly. Similar to a vehicle, websites have a lot of moving pieces that can break and cause your site to go down if you are not careful. Websites need regular updates and attention, just like vehicles need regular oil changes. You don’t want your website to be down when that potential customer comes looking, do you?