Our Blog
7 Best Practices For Effective Email Marketing
Email is the comet that rendered the typewriter extinct. It made the fax machine redundant; regular mail older and slower. Because of email, real-time communication became possible. Work became more efficient and productivity soared. You could get more tasks done in less time and at lower costs. It opened a digital avenue where you can directly communicate with your target market. This is why email marketing is such an effective tool for achieving business goals.
Why Reading Is Important For Business Leaders
Whether you are an entrepreneur or an employee, every day you put your best foot forward so you can come closer to realizing your career goals. You’ve identified the tasks you need to accomplish, scheduled meetings, and set time in the day to prepare all the needed reports. You may have forgotten an important item on the agenda.
How To Get The Best Results When Using Video For Social Media And Blogs
The fact that video content amplifies the effectiveness of digital marketing should not come as a surprise. After all, as digital technology evolves, multimedia becomes a more entertaining experience for users. However, with the wrong approach, your video content could fail to deliver the desired results.
Why You Need To Make Sure You Own Your Website’s Assets
Do you own your website? It may sound like a counter-intuitive question. After all, the website is for your business and you paid for it. It follows that with an exchange of currency for services comes ownership. The rules of buy and sell are very much black and white when it comes to goods and services. However, the area of ownership gets grayer when it comes to website design.
Why You Should Never Host Your Own Videos On Your Website
Video content is essential for your business marketing strategy because it brings your brand to life. Unlike text-based content, video appeals to multiple senses: sight, sound, and feel. It is a great medium for delivering your branded value proposition. More businesses are allocating resources to video marketing. It is estimated that by 2019, 80% of online content will be done through the medium of video.
Why You Should Think About Digital Marketing When Starting Your Business
Digital marketing will give your startup all the advantages it needs to become successful by creating short and long-term streams of revenues, providing evidence-based data on how to streamline costs and most importantly, by establishing your brand value proposition to your target market.
Social Proof: The Natural Way To Build Trust And Reputation For Your Website
Social proof is the phenomenon whereby consumers’ actions are influenced by the experiences, attitudes, and opinions of other consumers. Let’s assume you are on the market for a new smartphone. What would influence your decision more: reading marketing copy on a smartphone’s features or hearing the experiences and opinions of a few trusted friends?
6 Qualities Of A Great Graphic Designer
Graphic design is an important component of marketing and sales. It’s objective is to create designs that inspire, inform and fascinate consumers. Ad campaigns start out by defining the message or the business’ value proposition. This is the main selling point of the product or service. The job of the Graphic Designer is to translate the message into images that will entice the consumer to patronize your product or the service over your competitors.
What Are Facebook Ads And Why Do They Work?
Facebook is the largest social media network on the Internet. It has more than 2 Billion members with more than 1 Billion active users every day. Facebook’s sheer size makes it an attractive platform for marketers to run campaigns. However, when it comes to ad distribution, size hardly matters. Unless it can be seen by prospective end users, your ad will be overlooked like a typewriter in an office. Facebook Ads work because they place your ads where your potential customer can see them right away.
How To Use Social Media Marketing To Grow Your Business
Who isn’t on social media? The latest estimates show social media attracts 3.028 Billion people everyday. That means 80% of the 3.8 Billion people who use the Internet on a daily basis are on some kind of social media platform. This is why social media marketing is a powerful and effective strategy for delivering content to grow your business.
How Can Networking Help My Business Grow?
A popular saying in business is “It’s not what you know but who you know that matters.” The obvious connotation is that having connections will help your business go further and stay ahead of the competition. Assuming the playing field is equal in skill and technology, your ability to network and establish the right contacts in the industry could be the difference maker. Thus investing time in networking activities could help your business grow.
How to Increase Your Website Traffic in 2018
If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged to click on your link and learn more about your business. But in order to climb up the search rankings, you need to increase your website traffic.
How to Set Up a Low Budget but Highly Effective Digital Marketing Campaign
With limited access to capital, the small business owner becomes limited to what he/she can do to support revenue generation strategies. In this day and age where 50% of the world’s population is online everyday, it becomes more imperative for businesses to embark on a Digital Marketing campaign.
How To Launch A $100 Digital Marketing Campaign
If you’re planning to start a business, digital marketing should be included in your budget. It is the best way to promote your products and services to your target market. However, digital marketing costs money. If like most entrepreneurs, you have limited capital, don’t worry. In this article, we will show you how to launch a digital marketing campaign for $100!
How People Get Ripped Off by Digital Marketing Agencies
If a simple car battery replacement becomes a full-blown mechanical problem that requires an expensive air-conditioning fix, it would be safe to assume you are getting ripped off by your auto mechanic. The same can be said for your General Contractor if a seemingly harmless leak in the ceiling has sprung into a rooftop replacement scenario. But how would you know that you are getting ripped off by a Digital Marketing agency?
As the Internet continues to grow in influence and accessibility and as technology evolves to give us the latest in digital innovations, it becomes more important for businesses to incorporate Digital Marketing into their brand development strategy.
How to Use Video Content in Marketing
Bill Gates was a true visionary when he wrote the essay, “Content is King” in 1996. Gates believed the Internet would provide consumers a low cost medium to publish and access information. He even foreshadowed the coming of video content as a key component for online marketing.
With more than half of the world’s population online everyday, the Internet has become the premiere battleground for businesses to vie for the consumer’s attention.
For businesses, the challenge is to come up with the most efficient way to reach their target audience and consistently deliver quantifiable results.
Digital Nuisance: How to Avoid Unwanted Calls and Spam Email
Technology is a double-edged sword; it can be your friend or foe, depending on who wields it.
Exhibit A is mobile technology. It has made communication more convenient and gives you easy access to the Internet. However it has also made you more accessible to telemarketers.
Exhibit B is email. Compared to the days of regular mail and fax machines, email has significantly improved productivity. You can bridge contacts located thousands of miles away simply by clicking “Send”.
Why Digitalization is the Biggest Driver of Business
Digitalization is the process of using digitized tools to increase business efficiency by using technology to engage with markets, identify their problems and address their needs.
Top Applications to Simplify Your Life and Make You More Productive
Technology works to make life easier and work more productive. But sometimes it feels that it has also created a life and work conundrum because technology makes it possible for you to do more things in the same amount of time.
There are days where we just find ourselves dragged down with so many things to do, it becomes difficult to know where work stops and life begins.
The best way to make technology work for you is to embrace all of its possibilities. Software companies understand this because their job is to develop programs that will contribute to greater productivity and better convenience.
How to Simplify Digital Clutter for Greater Productivity and a Stress-Free Life
You may not be aware of it but your online behavior is causing a build up of digital clutter; the habit of acquiring more and more information that will ultimately serve its purpose, becomes irrelevant and useless. If you don’t get rid of digital clutter, technology will become a hindrance, not an assistance, to life and work.