Our Blog
How To Work Productively From Home
As the old saying goes, “a man’s home is his castle” but what if the castle is about to house a place for work?
Working from home is a great opportunity to build a career that affords you work-life balance. However, if you’re not careful, the balance could be tipped in favor of work and disrupt home life.
Here are 10 tips that will allow you to productively work from home without turning the roof under your head into your old brick-and-mortar office.
How To Stay Productive – And Positive – While Working From Home
The idea of working from home is very appealing. Imagine not having to deal with the inconveniences of the commute – the traffic, looking for a parking space, errant drivers, just to name a few.
You get to manage your work schedule and streamline your expenses. All of that plus the opportunity to become financially independent.
How To Set Up A Successful Work From Home Program For Small Businesses
The coronavirus that was declared a global pandemic by the World Health Organization (WHO) necessitated countries to require its citizens to self-quarantine for a period of one month. Businesses – except those that delivered essential goods and services – were forced to close down. Economies were held at a standstill. The businesses that remained “open” were those with remote capabilities – the entrepreneur and the employees work from home.
3 Reasons Why Your Consulting Company Should Have An Amazing Website
As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success.
The Consulting company represents the years invested in the industry; a venture that gives you the opportunity to share your experience and knowledge with other businesses hoping to find success in their respective fields.
It must be exciting to see your first calling card as a Consultant!
6 Ecommerce Landing Pages That Stand Out
Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment.
I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and how many did you click on?
Can’t remember them all?
Given the sheer volume of pages we are all exposed to every day, it’s no wonder we can only remember a tiny percent of them.
7 Steps To Create The Ultimate Content Marketing Strategy For Your Start-Up
Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase.
Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”. Within a few seconds, a list of the websites with the information you need will appear on the search results page.
If your content marketing strategy is on point, your start-up technology retail business might just be on the list.
5 Marketing Strategies Your Business Can Live Without
To grow your business, you must invest in marketing. No matter how awesome your products and services are, no one will know about it if you don’t actively promote your business.
There are many marketing strategies to choose from. However, not all of them are effective. Choosing the wrong ones can do more harm than good for your business. Some may blow up your budget without generating significant returns.
5 Types Of Marketing Your Business Can’t Live Without
Marketing has grown to become an important component of building a business. Especially in this age of digital technology, you can’t harness the power of the Internet for your business if you don’t have an online presence.
Digital marketers have kept pace with the development of the Internet. It has changed the way consumers make their decisions to purchase a product or to patronize a business.
Why Your About Us Page Shouldn’t Be About You
If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business.
The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that tells them within 6 seconds why they should choose your business over the competition.
Sleep: The Most Underrated Component of Success
There was a time when we were obsessed with getting as little sleep as possible.
We’d brag with “I only slept five hours last night” or “I only got four hours on Monday” like it was something to be proud of: a genuine achievement we could boast about to our peers. We’d wear it as proudly as any other badge of honor.
Should Social Media Be Part Of Your Digital Marketing Strategy In 2020?
To get straight to the point – Yes, you should include social media as part of your digital marketing strategy in 2020.
10 Best Podcasts To Listen To During The Commute
Whether you’re stuck in traffic or headed off to a long drive, it would make the journey more pleasant when you have something to listen to. Sure, having your favorite singer blaring in your headset or the car’s sound system provides a welcome respite from the monotony of the moment. But why not use the time to jumpstart your knowledge, pick up new ideas, or stay updated on the latest developments by listening to a podcast during the commute?
How to Be Effective as a Solopreneur
Keeping on top of all the assignments that stem from running a company can be challenging – even when you have a whole support system behind you. But when you’re a solopreneur, it all comes down to how much you can accomplish on your own. For the most part, this means maximizing your effectiveness and minimizing distractions.
5 Challenges That Face Small Business In 2020
In a survey on small business conducted by Guidant Financial, it was revealed that 27% of Americans were more encouraged to transition from corporate life and begin a career as a small business owner.
How to Be a Good Leader When Your Team is Pressed with Deadlines
Every leader has their own version of what the word “good” will mean for them.
As will every employee.
Being a good leader is about more than getting good results – it’s also about team happiness, efficiency, and productivity.
But when your team is faced with a tight deadline, your role as their leader changes, too.
Here is how you can adapt to the situation and still make the most of it.
Why You Should Audit A Business’s Online Presence Before You Purchase It
With the Internet accessible to more than 4.5 billion people or 58% of the world’s population, it will be hard to stay hidden for long. News websites, content aggregators, and Internet users regularly upload or share information that captures their interest.
What Can Overseas Small Businesses Learn From The History Of American Small Business?
Is it surprising that 98% of all businesses registered worldwide are categorized as a small business? The definition of what constitutes a small business may vary from one country to another but the characteristics are the same. In comparison to larger-scale enterprises, small businesses generate smaller revenues, have fewer employees, and operate on a limited scale.
What US Businesses Can Learn From Asian Small Businesses
Since we started Mountaintop Web Design, we have made a conscious effort to seek out the best talent available to help us provide top-notch, world-class services to our clients.
Talent is never the monopoly of one country or one region. In a truly globalized economy and with the scope and reach of the Internet, you can access talent from different parts of the world. Collaborating with people from other nations and cultures has been a rewarding and enriching experience for us.
How To Identify Your Target Market
Identifying your target market is not a one-time thing. You must find ways to stay updated on your market because the key demographics can change abruptly and without warning.
If you ignore the “warning signs” and maintain your current practices and policies, the content you produce will be rendered ineffective and obsolete.
Outsourcing PPC Campaign Management: 6 Factors You Need to Consider
If you have made it to 2019 without ever doing a PPC campaign, and have been thriving as well, you can consider yourself very lucky.