Our Blog
12 Things To Consider When Designing Your Website – Part 1
Your website represents the brand of your business on the Internet. This is where prospective customers go to learn about your company; its products and services and whether you can provide the answers to their questions.
But your website has competition from other businesses in your industry. The challenge for you is how do you design a website that will make your target market choose you over your competitors?
Marketing Automation – What Is It And How Is It Effective?
Marketing is a continuous process where the desired results are best achieved through consistency. And there’s a lot of work to be done! From sending out emails, creating content, posting on social media, tracking performance metrics, and then add the seemingly endless meetings with clients, influencers and thought leaders, and the marketing team – it’s no surprise that marketers view Marketing Automation as the best technological innovation ever developed.
What Tools Do You Need In Your Belt To Tackle 2021?
Businesses started transitioning to the remote environment in 2014 when smartphones, mobile devices, and Internet services became more reliable. Fast-forward to 2020 and the global pandemic has made going remote the new normal for businesses.
Mountaintop Web Design Announced as a 2021 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.
How To Make Money As A Freelancer
Whether you have a stable job or are looking for work, having a new stream of income will always be welcome. One of the best ways to make money is to work as a freelancer.
For many 9-to-5 employees, freelance work not only augmented their income, it was also the first step to a rewarding career as an entrepreneur.
7 Reasons Why Digital Marketing Will Be The Difference Maker In Business In 2021
If you’ve been sitting on the fence about digital marketing in 2020, it’s time to get off it and start your digital strategy in 2021. Investing in digital marketing is no longer a question of “If” and “Why”, but rather, “When” and “How”.
Make Money In 2021 By Setting Up A Home Based Business
While many people welcomed 2021 as the year to start over fresh and recover from the difficulties of 2021, there are those who believe that the new year is just a continuation of the events of the previous year.
To an extent these people are correct. We should anticipate a residual effect from the damage the lockdowns wrought on economies worldwide. It will take time for industries to recover and get back on track to profitability.
Why SEO Is A Great Investment In 2021
For many entrepreneurs, 2020 was not a great year. It will be remembered as the year a virus caused a pandemic that shut down the world and changed the way we lived and worked.
Since 2014 there has been a steady shift toward Internet-based businesses that accommodated mobile technology. The events of 2020 accelerated the shift from 0 to 60.
Why Your Small Business Needs A Website In 2021
For sure you’ve read all the stories about the number of businesses around the world that have closed down because of the economic effects of the global pandemic.
The media tends to report more “gloom and doom” because it sells. The truth is, there were a good number of businesses that made money – even generated record-setting profits during the lockdown.
Is 2021 A Good Year To Start A Business?
Many people couldn’t wait for the year 2020 to be over. 2021 seemed like a breath of fresh air; as if everyone had woken up after the nightmare that was 2020. The reality is January 1, 2021, was just 24 hours removed from December 31, 2020. The situation has not changed. The world is still feeling the economic effects of the pandemic. And it’s for that reason, that 2021 is a good – no, great year – to start a business.
How To Best Clean Up An Old WordPress Database
For many, the New Year brings forth a clean slate and fresh hope that the next 365 days will bring more success and prosperity. People begin the year by cleaning their homes; removing clutter, throwing out useless “stuff”, and organizing the different areas. Likewise, your WordPress database needs to be cleaned up of clutter, useless stuff, and have its files organized so that it can perform optimally for the next 365 days.
6 Tips for Creating Product Review Pages
When designing web pages for your site, it’s essential to understand that different goals require different solutions. So, if you’re putting together a landing page, you’ll want to optimize it for conversions. Creating product review pages, on the other hand, calls for a different approach.
7 HTML Tags Essential For SEO
Getting your SEO game on point is more than just optimizing content through keywords or coming up with a mobile responsive and user-friendly website. You want to make sure the search engines have a...
6 Mistakes To Avoid When Writing Your Meta Descriptions
Search Engine Optimization (SEO) works to have your content more visible and searchable on the Internet. When your SEO efforts yield results that push your website up the search rankings, how do you give the Internet user a final nudge to visit your website?
Meta descriptions are a great way to reel in a potential customer to your website when your URL appears on the search results page. A well-crafted meta description can entice Internet users to visit your website over others – even if they are ranked higher than yours.
Technical SEO Strategy: 7 Important Tips To Implement in 2020
When you hear the term “SEO” chances are the first word that comes to mind is “keywords”. And that’s perfectly alright because the smart use of keywords is an important part of the strategy of getting your website optimized for search engines. People regularly search for content and without high-ranking keywords, your content won’t be found – no matter how well-written it is.
But is the strategic use of keywords the only crucial component of optimizing a website for search? SEO is a process that involves a variety of techniques to make your website more visible on the Internet. These techniques are all related to optimizing content.
The One Button Your Website Needs
Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on your website, what would you want them to do?
Entrepreneurs are often so focused on blogs, videos, and images as the primary forms of content that they overlook one essential element of web copy – a button that can deliver the desired results.
One Simple Hack To Get More Website Engagement
When someone clicks on your URL, he will end up on your website’s Home page. The first 6 seconds after a visitor lands on your Home page is crucial. In that space of time, he will decide on whether to explore your content or click out.
Of course, you want him to stay. The longer the time spent on your website, the better the chances of achieving your goal. He could read your blogs, find out more about your business on the About Us page, or check out the list of products available on your e-commerce portal.
How To Update Plugins In WordPress
WordPress plugins allow you to improve the performance and functionality of your website. As digital technology continues to evolve and as more people rely on the Internet to access information, your website has to keep pace with demand and higher online activity.
This is especially true in the time of the New Normal where businesses have migrated their operations online and people prefer to work from home.
How Do I Know If I Am The Problem With My Marketing?
If you’re having problems getting the desired results from your marketing program and are at a loss at how to fix it or if you’re planning to launch your first marketing campaign – this article is for you!
Let’s start out by saying that your decision to invest in a marketing program is 100% a step in the right direction. You’re much better off than other businesses that have scrapped “marketing” from their budgets.
Mountaintop Web Design Named as one of Top Web Designers and Developers in Colorado by Clutch
Our team at Mountaintop Web Design just received some exciting news from Clutch Analyst, Jake Cox! He just called to let us know that internationally renowned B2B rating and review platform, Clutch, named us as one of Colorado’s top agencies for 2020, praising our web design! We value when we’re recognized as a great investment for your business. According to Clutch, amongst all providers in Colorado, we’re consistently one of the best based on Clutch’s research!