Business vector created by freepik So, you decided to take your business to the next level and invest in a nice website? Awesome! But, what you should know is that despite the beautiful design and good overall usability, your sleek new website needs tweaking and...
If you have a website, you are ahead of the 64% of small businesses that still don’t have a website. And if your website is mobile responsive, even better. You’re now ahead of the 70% who still ignore Google’s directive for all sites to be mobile responsive. Clearly,...
How do businesses start? It all starts with an idea. That light bulb moment is triggered by a moment of inspiration. You have an idea for a product or a service that addresses the needs of a specific market. You believe that you have the experience and expertise to...
Social media can be a goldmine for your digital marketing strategy. You can “strike oil” if you know where to focus your content marketing process. This is the advantage of having social media analytics. It will help you track, monitor, and evaluate key data so you...
As we head toward the finish line in 2018, small businesses have begun the process of closing their books. Across the U.S, small business owners and decision-makers are preparing their year-end business review to assess their performance for the last 365 days. Once...
