How do businesses start? It all starts with an idea. That light bulb moment is triggered by a moment of inspiration. You have an idea for a product or a service that addresses the needs of a specific market. You believe that you have the experience and expertise to...
Social media can be a goldmine for your digital marketing strategy. You can “strike oil” if you know where to focus your content marketing process. This is the advantage of having social media analytics. It will help you track, monitor, and evaluate key data so you...
As we head toward the finish line in 2018, small businesses have begun the process of closing their books. Across the U.S, small business owners and decision-makers are preparing their year-end business review to assess their performance for the last 365 days. Once...
Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited...
Investing in a website is a step in the right direction. The operative word in our preceding statement is “investing”. It implies that you expect your investment to pay dividends in the future. Indeed, the website has come a long way. Before broadband, businesses set...
