Revamping the Online Presence for Outter Limits Gear
Outter Limits Gear is an outdoor brand most notable for its advanced portable cooler system the ValutPack. However, despite their excellent product, the company struggled to attract customers to their website and sell their products. Although the company had previously worked with several marketing agencies, it had never been able to build a functional website. Furthermore, their existing website wasn’t setup for online sales and didn’t receive much traffic which further inhibited their ability to sell online.
- Web Design: We started by creating a custom e-commerce website that showcases the company’s vast product offerings in a user-friendly and visually appealing manner. The site was designed with the latest e-commerce best practices and optimized for search engines.
- Digital Marketing: We implemented a digital marketing strategy that leveraged search engine optimization (SEO) to drive traffic to the website and increase brand visibility.
- Pay Per Click Ads: To drive immediate traffic to the site, we also set up and managed pay per click (PPC) advertising campaigns on Google. These campaigns were targeted to the specific audience and keyword phrases most likely to convert into sales.
Within the first few months of launching the new website and implementing the digital marketing strategies, Outter Limits Gear started to see results. The website received an increased number of visits and started to rank higher in search engines for relevant keywords. This increase in traffic has in turn given them more opportunities to serve potential customers.
Most importantly, the company was finally able to effectively sell its products online. The new e-commerce site allowed customers to easily browse and purchase products.
By revamping Outter Limits Gear’s online presence, we were able to help the company overcome their challenges and achieve their goals.