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Should You Work In The Family Business?

Should You Work In The Family Business?

As a child, you probably spent a lot of time hanging around the family business. “When you’re done with school, you have a job waiting for you. Come and work for the family,” your Dad said. ...

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How To Keep Track Of Consumer Behavior

How To Keep Track Of Consumer Behavior

The usual advice for starting a business is to identify a market with high consumer demand and provide a product or service for it. You might gain traction and generate sales for the first few months but eventually, sales start to wane and you find yourself struggling to stay afloat.

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10 Ways To Help Your Business Get Found On Local Searches

10 Ways To Help Your Business Get Found On Local Searches

The Internet has given entrepreneurs the opportunity to market and promote their businesses to a wider audience without having to leave the comforts of their home office. But what if your brick-and-mortar business is located in Denver, Colorado and the bulk of your audience is from Los Angeles, California?

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How To Hold Your Digital Marketing Agency Accountable

How To Hold Your Digital Marketing Agency Accountable

There’s no doubt that digital marketing delivers results. With platforms that allow you to traverse the breadth and scope of the Internet at little to no cost, digital marketing gives you the channels to reach a wider and more diverse audience. However, running a campaign is time-consuming. If you’re managing a business, it’s best to outsource digital marketing to an agency so you can allocate more time to activities that keep your checkout counter busy.

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10 Tips On How To Increase Social Media Engagement

10 Tips On How To Increase Social Media Engagement

While some marketers validate the success of their social media strategy by the increase in the number of followers, the truth is, a better measure of success is the degree of communication or interaction between your business and its followers. 

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