A few years before we started consulting with Moore, the original owner had passed away and left everything to his wife. He was the one responsible for business decisions and all the marketing efforts. He had setup all the accounts and marketing for the business.
After his passing, when the wife took over, she did not know where the accounts were. She wasn’t sure if the money they were spending on advertising was getting a return on their investment.
We began working with Moore and were able to figure out where they had accounts, looked at where money was being spent, and were able to document all the items they had going on. We advised Moore which of their advertising was working to generate new sales and which advertising initiatives were not working.
We then loked at their website (which was very outdated) and recommended that they redesign their website and their core marketing messaging. The goal was to have a website that quickly and clearly explained the problems that they solved for their customers.
After the site went live, Moore has seen a massive increase in sales leads coming through their website.
We continue to help Moore with ongoing care and maintenance, consulting, and advertising.