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How People Get Ripped Off by Digital Marketing Agencies
If a simple car battery replacement becomes a full-blown mechanical problem that requires an expensive air-conditioning fix, it would be safe to assume you are getting ripped off by your auto mechanic. The same can be said for your General Contractor if a seemingly harmless leak in the ceiling has sprung into a rooftop replacement scenario. But how would you know that you are getting ripped off by a Digital Marketing agency?
As the Internet continues to grow in influence and accessibility and as technology evolves to give us the latest in digital innovations, it becomes more important for businesses to incorporate Digital Marketing into their brand development strategy.
How to Use Video Content in Marketing
Bill Gates was a true visionary when he wrote the essay, “Content is King” in 1996. Gates believed the Internet would provide consumers a low cost medium to publish and access information. He even foreshadowed the coming of video content as a key component for online marketing.
With more than half of the world’s population online everyday, the Internet has become the premiere battleground for businesses to vie for the consumer’s attention.
For businesses, the challenge is to come up with the most efficient way to reach their target audience and consistently deliver quantifiable results.
Digital Nuisance: How to Avoid Unwanted Calls and Spam Email
Technology is a double-edged sword; it can be your friend or foe, depending on who wields it.
Exhibit A is mobile technology. It has made communication more convenient and gives you easy access to the Internet. However it has also made you more accessible to telemarketers.
Exhibit B is email. Compared to the days of regular mail and fax machines, email has significantly improved productivity. You can bridge contacts located thousands of miles away simply by clicking “Send”.
Why Digitalization is the Biggest Driver of Business
Digitalization is the process of using digitized tools to increase business efficiency by using technology to engage with markets, identify their problems and address their needs.
Top Applications to Simplify Your Life and Make You More Productive
Technology works to make life easier and work more productive. But sometimes it feels that it has also created a life and work conundrum because technology makes it possible for you to do more things in the same amount of time.
There are days where we just find ourselves dragged down with so many things to do, it becomes difficult to know where work stops and life begins.
The best way to make technology work for you is to embrace all of its possibilities. Software companies understand this because their job is to develop programs that will contribute to greater productivity and better convenience.
How to Simplify Digital Clutter for Greater Productivity and a Stress-Free Life
You may not be aware of it but your online behavior is causing a build up of digital clutter; the habit of acquiring more and more information that will ultimately serve its purpose, becomes irrelevant and useless. If you don’t get rid of digital clutter, technology will become a hindrance, not an assistance, to life and work.
Why SSL Certificates Are Mandatory and What You Can Do
Cybercriminals are becoming increasingly aggressive. In the first 6 months of 2017, we’ve seen mounting evidence of state-sponsored ransomware, leaks of spy tools from U.S. intelligence agencies, campaign hacking and more daring attempts at stealing confidential information from private corporations and small businesses.
Why You Need a Password Manager Now
Security exists to make sure everything that we hold valuable in life is safe, secure and protected from those with malicious intent. Life has become a long list of passwords and combinations. From locker combinations to PIN codes for ATM, cellphone access to passwords for websites, social media accounts and email. It pays to err on the side of caution but having too many passwords eventually ends up compromising convenience for security.
SSL Basics: Why You Need it to Protect Your Website From Hackers
SSL or Secure Sockets Layer certificates protect your information from being intercepted by hackers as it is transmitted from your browser to server. More entrepreneurs are migrating their businesses from traditional brick-and-mortar to the Internet. This leads to more online transactions which involve confidential data being transferred between two parties.
Understand the Value of Key Performance Indicators for Business (VIDEO)
Key Performance Indicators or KPI’s are pre-determined benchmarks used to measure or track the effectiveness of processes currently implemented to achieve your business objective.
Everything You Need to Know About Cybersquatting
One of the hardest aspects of starting a business is coming up with a name for it. Your business name forms part of your brand. It should be easy to remember, relevant to your trade and of course, original. These qualities are important because your business name carries over to your domain name. Now what would you do if you tried to register it and found out the domain name was already taken? You could be a victim of Cybersquatting.
How to Protect Your Website from Hackers
People who enter your business premises are not all potential consumers. Some may buy, others may just want to look around while a few may have stumbled upon your business by accident. Then there are those who did intend to enter your premises but not to patronize your products or services.
They have malicious intent. They have infiltrated your business to steal valuable data. Others have a worse agenda. They want to destroy your business through a number of ways. They could eradicate your records, shut down your system or post inappropriate messages to soil your business reputation.
How to Organize Life and Work with Evernote
Technology exists to make life and work easier and more convenient. But some days it seems that technology exists to make sure we do more things in the same amount of time. We’re in a constant cycle of making lists, taking down notes and cramming information in our smartphones and other devices in an effort to remember what we need to do. Yet, we end up forgetting or misplacing information. Enter Evernote.
Evernote is an online note- taking application. It is packed with many note management tools but you don’t have to use all of them. Choose the one that fits your needs.
Why Should You Use Google Analytics?
Google Analytics takes away the guesswork from marketing because now you have hard data to use as valuable reference for your marketing campaign. You have the capability to fine tune your strategies and pinpoint the processes that are working and underperforming.
Marketing is no longer a shot in the dark. Google Analytics will help you identify your target audience as if you were guided by a laser sight. There will be no wasted effort. Every decision you make will have basis and empirical evidence to fall back on.
Importance of Having a Strong Brand
The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand merely a logo with a catchy tagline?
Why is Analytics Important in Marketing?
In this day and age of the Internet, the word “analytics” gets thrown around a lot. Generally the term analytics refers to a system that utilizes a series of tools and processes to assess or evaluate the performance of a strategy. The advantage of living in the digital age is that you have access to data in real time. In this regard, every discipline has its own analytics.
How to Choose the Best Social Media Platform for Your Business
Social media is not a fad. It is here to stay. And it will only get bigger and more influential over the next few years. If your business is not on social media, you are tremendously undercutting its growth potential by not having an active online presence.
The growth of social media coincided with the emergence of mobile technology as the dominant source of Internet traffic. Consumers literally have access to information in the palm of their hands.
5 Reasons Why You Should Never Be Afraid of Failure
Failure is a thought that drives fear in the hearts and minds of many people. In fact, it can have a paralyzing effect. But what if we told you failure was a good thing? That instead of being afraid of failure, you should embrace it like a long lost friend?
SEO vs PPC: Which One is Better for Your Business?
In the world of inbound marketing, two concepts stand out in terms of driving traffic to your website: Search Engine Optimization (SEO) and Pay-Per-Click or PPC advertising. One of the most frequently asked questions we get from clients is whether they should opt for SEO or PPC advertising.
When Should You Redesign Your Website?
Your website represents your business on the Internet. It only makes sense for your website to undergo a redesign that corresponds to changes in your market, business status, objectives and goals. Business should never remain passive. In order to be competitive, business should always remain dynamic; ever evolving to accommodate changes in demand, tastes and preferences. Therefore, your website should likewise remain dynamic and ever evolving.