If you are on Facebook; and who isn’t nowadays, you may notice some ads popping up in your newsfeed promoting products and services. Some of your friends may be posting pictures of merchandise they are selling. Above it, you will find text that reads more like marketing copy. Most, if not all of the proprietors selling items on social media do not have a website.
They believe that Social Media Marketing (SMM) is all they need to sell their products and services.
Given these benefits, these entrepreneurs believe they don’t need a website to help them run their respective businesses.
But are they really better off without a website? Or are they undermining their ability to succeed?